#Japan #Tokyo #Asken #Healthy Noodles #Food Preferences

Insights into Healthy Noodles Consumption Across Generations

Asken Co., Ltd., based in Shinjuku, Tokyo, is set to host a free online seminar revealing insights into the purchasing motivations of consumers who enjoy healthy noodles. Drawing from its remarkable dataset of over 9 billion meal records, the company aims to shed light on how different generations and genders make dietary choices regarding healthy noodles.

Scheduled for September 18, 2025, from 12:00 to 13:00, this seminar will address the critical differences in why various demographic groups opt for healthy noodles, a choice that often goes beyond mere dietary preferences and taps into deeper lifestyle motivations.

Background of the Research

As a leading AI meal management application in Japan with over 12 million cumulative members, Asken's data presents a comprehensive view of consumers’ real dining habits, far beyond the limitations of conventional POS data or surveys. The analysis conducted revealed a striking distinction in the motives between genders: while males perceive meals as an opportunity for 'self-investment', prioritizing nutritional factors like high protein, females exhibit a sophisticated balance between taste and dietary adjustments, enjoying both indulgent flavors and healthy modifications.

Furthermore, differences across various age brackets, from the youth to seniors, highlight the lifestyle variances that influence food preferences. The data emphasizes that understanding these nuances can significantly aid businesses in developing products that truly resonate with their target audiences.

Seminar Highlights

The featured data scientist, Fumi Watanabe, will delve into these insights during the seminar. With a robust background in data analysis and consultation, particularly in the finance and health sectors, Watanabe will highlight the implications for product development and marketing strategies based on contemporary keywords like 'gut health', 'guilt-free', and 'time efficiency'. Participants will learn about emerging trends and potential market opportunities derived from data-driven analysis, thus gaining valuable insights for their marketing efforts.

Who Should Attend?

This event is aimed at various stakeholders within the food industry and wellness sectors, including:

• - Marketing and sales professionals from food manufacturers interested in Asken's data insights.
• - Those facing challenges in boosting sales, seeking effective promotional strategies on a budget.
• - PR and promotion officers exploring fresh strategies within health and wellness sectors.
• - Interested parties who want to stay informed about the latest trends in nutrition and healthy eating.

Event Details

• - Date and Time: September 18, 2025, 12:00 - 13:00 (JST)
• - Format: Online via Zoom
• - Registration Deadline: September 18, 2025, by 11:00 (JST)
• - Cost: Free
• - Registration Link: Sign Up Here

About Asken and the 'Asken' App

Asken's flagship product, the AI meal management app, allows users to track their calorie and nutrient intake efficiently by simply scanning food images or barcodes. With over 15,000 food options and personalized advice based on user activity, the app has garnered widespread acclaim, accumulating 12 million users and more than 90 billion meal records. The app’s insights, derived from big data, help consumers maintain a balanced diet and enhance their overall wellness journey.

Asken continues to innovate by marrying nutrition science with technology, dedicated to making healthier lifestyles accessible and achievable for everyone. For more details on the firm and app, visit Asken Inc..