Cloverse: A New Era in Apparel Creation with AI Integration

Merging AI with Human Creativity: Cloverse's New Approach

On July 22, 2025, the company formerly known as Genwork rebranded itself as Cloverse and launched a revamped website to introduce a novel suite of solutions tailored for the apparel industry. The innovative branding signifies a commitment to blending advanced artificial intelligence (AI) capabilities with human creative instincts to address the pressing operational challenges of the fashion sector.

Industry Background: Resolving Apparel Industry Dilemmas

The rapid expansion of the e-commerce landscape and social media promotions has placed immense pressure on apparel brands to frequently update their visuals. This creates a paradox where brands face escalating costs for product shoots, the burden of producing samples, inventory risks, and increased environmental impacts. Although generative AI presents a viable solution to these challenges, it often struggles to capture the unique nuances of a brand's aesthetic and texture without human insight.

Cloverse: A Hybrid Production System

Cloverse introduces a groundbreaking solution — a hybrid production model that integrates AI technology with human creativity. This distinctive approach allows for a seamless flow of services, from creating wearable images to designing key visuals, banners, e-catalogs, and reconstructing marketing strategies.

Utilizing top-tier AI technology, Cloverse can swiftly generate images that mimic real models wearing the clients' products. A trained team of fashion-savvy retouchers, who deeply understand the brand's narrative and product characteristics, supplements the AI outputs with the subtlety and sensibility that machines may overlook. This results in images that are remarkably authentic and engaging, often indistinguishable from traditional photography.

By reducing production time and costs by up to 80%, Cloverse shortens the creative process from weeks to just a few days. The saved resources can then be reinvested into creating additional brand value.

Visual Samples and Their Applications

Key Visuals for Seasonal Collections

Cloverse generates key visuals featuring AI models styled with the latest seasonal items, set against meticulously chosen backgrounds that reflect the brand’s atmosphere.

Lifestyle Imagery for Marketing

Visuals are created to showcase the brand's offerings in everyday scenarios, such as cafes or lounges, which naturally showcase the products’ designs and appeal.

A/B Testing Visuals

Multiple iterations of the same product images are produced with different backgrounds and poses to test which variations yield better consumer responses.

Comprehensive Support from a Dedicated Team

Beyond improving efficiencies and quality, Cloverse also revolutionizes marketing in the apparel industry. The dedicated marketing team, experienced in the fashion world, offers an all-encompassing service from designing “sellable” images to evaluating their impact and improving their effectiveness. By employing AI-generated images for A/B testing, brands can identify winning strategies that maximize results.

Establishing a Sustainable Production System

Cloverse aims to foster a sustainable production framework by minimizing the need for extensive samples and shoots, thus reducing inventory waste and resource depletion. This approach allows brands to expand their expression opportunities in an eco-conscious manner while maintaining creative quality. In the future, Cloverse will focus on accumulating and analyzing promotional data to continually refine marketing precision, establishing a new standard in visual production that enables numerous brands to convey their unique narratives to a wider audience.

Collaboration Opportunity

Cloverse is actively seeking collaboration partners from various sectors, including apparel brands, OEM/ODM manufacturers, and advertising agencies. By promoting regional brands and new creators, Cloverse aims to boost the overall expressiveness and promotional power within the industry. Companies looking to enhance their promotional capabilities while preserving their brand identity and innovate through the fusion of AI and human creativity are encouraged to reach out.