CLIF BAR Unveils New Caffeinated Collection for Enhanced Energy Boost
In an exciting development for fitness enthusiasts and snack lovers alike, CLIF BAR has unveiled its latest innovation: the Caffeinated Collection. As many active individuals know, sometimes starting a workout can be the hardest part. To combat this challenge, CLIF BAR has introduced energy bars that not only taste great but also provide a significant energy boost with a shot of caffeine.
The Caffeinated Collection features two mouthwatering flavors—Vanilla Almond and Caramel Chocolate Chip—crafted in collaboration with two high-profile athletes: Breanna Stewart, a professional women's basketball MVP, and Frances Tiafoe, a rising star in men's tennis. Their involvement in the product development process ensures that these energy bars are not just functional but also tailored to the needs of those who strive for excellence in their respective sports.
According to Nicolas Henault, Senior Marketing Director at CLIF BAR, the new product aims to address the common hurdle of motivation when beginning a workout. He stated, "At CLIF BAR, we know that getting started can sometimes require extra energy. This Caffeinated Collection is designed to provide that boost, making the starting point of your journey more enjoyable." Each energy bar in this collection contains approximately 65 mg of organic caffeine, which is approximately equivalent to one shot of espresso, facilitating a rapid increase in energy levels to help jumpstart workouts.
True to CLIF BAR's commitment to quality, the bars are made with organic, non-GMO rolled oats and offer 10 grams of plant-based protein per bar. This combination of ingredients not only maximizes performance but also aligns with the healthy lifestyle many of their consumers pursue. The introduction of caffeine adds an extra layer of utility, making these bars ideal for consumption before or during exercise.
Michael De La Cruz, the lead on the product's development, shared insights on how the input from Stewart and Tiafoe influenced the creation process. Their professional experience provided valuable perspectives that informed the formulation, ensuring that the bars serve as effective energy solutions for athletes and active individuals alike.
The Caffeinated Collection is now available nationwide, with a suggested retail price of $1.99 per bar or $7.49 for a five-pack. This pricing strategy not only makes them accessible but also encourages people to integrate these energy bars into their pre-workout routines. To learn more about these products and find out where to buy them, customers can visit CLIF BAR's official website.
With a legacy spanning over 30 years, CLIF BAR continues to be a staple for athletes and everyday adventurers. Their commitment to creating nutritious and delicious food options is unwavering, and the launch of the Caffeinated Collection reinforces their dedication to supporting an active lifestyle. With the right ingredients and thoughtful collaboration with top athletes, CLIF BAR's new line is poised to elevate the snacking experience for anyone looking to enhance their energy levels during workouts.
The Caffeinated Collection features two mouthwatering flavors—Vanilla Almond and Caramel Chocolate Chip—crafted in collaboration with two high-profile athletes: Breanna Stewart, a professional women's basketball MVP, and Frances Tiafoe, a rising star in men's tennis. Their involvement in the product development process ensures that these energy bars are not just functional but also tailored to the needs of those who strive for excellence in their respective sports.
According to Nicolas Henault, Senior Marketing Director at CLIF BAR, the new product aims to address the common hurdle of motivation when beginning a workout. He stated, "At CLIF BAR, we know that getting started can sometimes require extra energy. This Caffeinated Collection is designed to provide that boost, making the starting point of your journey more enjoyable." Each energy bar in this collection contains approximately 65 mg of organic caffeine, which is approximately equivalent to one shot of espresso, facilitating a rapid increase in energy levels to help jumpstart workouts.
True to CLIF BAR's commitment to quality, the bars are made with organic, non-GMO rolled oats and offer 10 grams of plant-based protein per bar. This combination of ingredients not only maximizes performance but also aligns with the healthy lifestyle many of their consumers pursue. The introduction of caffeine adds an extra layer of utility, making these bars ideal for consumption before or during exercise.
Michael De La Cruz, the lead on the product's development, shared insights on how the input from Stewart and Tiafoe influenced the creation process. Their professional experience provided valuable perspectives that informed the formulation, ensuring that the bars serve as effective energy solutions for athletes and active individuals alike.
The Caffeinated Collection is now available nationwide, with a suggested retail price of $1.99 per bar or $7.49 for a five-pack. This pricing strategy not only makes them accessible but also encourages people to integrate these energy bars into their pre-workout routines. To learn more about these products and find out where to buy them, customers can visit CLIF BAR's official website.
With a legacy spanning over 30 years, CLIF BAR continues to be a staple for athletes and everyday adventurers. Their commitment to creating nutritious and delicious food options is unwavering, and the launch of the Caffeinated Collection reinforces their dedication to supporting an active lifestyle. With the right ingredients and thoughtful collaboration with top athletes, CLIF BAR's new line is poised to elevate the snacking experience for anyone looking to enhance their energy levels during workouts.
Topics Consumer Products & Retail）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.