Northern Roads Auto Group Expands by Acquiring Canada's Historic Bill's Toyota Dealership

Northern Roads Auto Group Expands by Acquiring Bill's Toyota



On October 16, 2025, Northern Roads Auto Group announced the successful acquisition of Bill's Toyota, which holds the title of Canada’s oldest Toyota dealership. Guided by Performance Brokerage Services, this transaction not only marks a pivotal moment for Northern Roads but also ensures the rich legacy of Bill's Toyota continues under new ownership.

Founded by the Pasincky family, Bill's Toyota has maintained a distinguished reputation within the community for its unwavering commitment to customer service. With its new ownership, Northern Roads is poised to usher in a new chapter while honoring the dealership's storied history.

The Role of Performance Brokerage Services


Performance Brokerage Services Canada played a crucial role in this transition. Leading the transaction was Rob Armstrong, Senior Partner at the firm. His relationship-driven approach ensured an efficient and balanced process for both the seller and the buyer. Armstrong highlighted the initial hesitation of the Pasincky brothers about needing a broker, but after seeing the professionalism and support offered during the process, they expressed gratitude for the expertise brought to the table.

Armstrong emphasized the importance of understanding and respecting the legacy of Bill's Toyota. He carefully navigated the complex emotions inherent in such a significant transaction, aiming for a smooth transition that respected both parties’ interests. This delicate balancing act included maintaining trust and momentum throughout the process, effectively demonstrating the nuances involved in dealership sales.

Luciano Butera, representing Northern Roads Auto Group, shared his gratitude for Armstrong's expert guidance during the acquisition. He noted that this was not merely a business transaction but a profound chance to carry forward a cherished family legacy. Butera praised Armstrong’s attentiveness and diligence in every phase of the deal, acknowledging the deep emotional stakes involved in such transitions.

“This transaction was more than a business deal; it was about carrying forward a family's story,” Butera remarked.

The Broader Impact of the Acquisition


This acquisition not only reflects Northern Roads Auto Group's growing presence in Ontario but also underscores the trusted position that Performance Brokerage Services maintains in facilitating dealership transactions and succession planning throughout Canada. With over 30 years of experience and a high closing rate, Performance Brokerage Services has built a reputation characterized by ethical conduct and substantial knowledge in the automotive sector.

The acquisition of Bill's Toyota stands as a testament to the evolving landscape of the automotive dealership industry in Canada. It showcases how established businesses can thrive under new leadership while retaining their foundational values. The story of Bill's Toyota is not just about a dealership; it is about community, legacy, and transition, encapsulating the essence of what it means to be part of the automotive family in Canada.

Looking Ahead


As Northern Roads Auto Group looks to the future, the acquisition of Bill's Toyota promises to enhance customer experiences and uphold the dealership’s long-standing commitment to service. The transition marks an exciting new chapter filled with opportunities for innovation while honoring the trust built with the community over decades. This acquisition may serve as a model for future dealership transactions, showcasing the importance of professional guidance, mutual respect, and the profound impact of legacy in the automotive industry.

Topics Auto & Transportation)

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