#USA #San Jose #eBay #recommerce #Pre-Loved Goods

Resurgence of Pre-Loved Goods in Consumer Spending

A recent study by eBay reveals a noteworthy trend among consumers, with nearly 90% indicating intentions to keep or increase their spending on second-hand items in 2025. This shift is seen as a clear indicator of ongoing momentum in the circular economy, where sustainability plays a pivotal role in purchasing decisions. The fifth annual Recommerce Report, derived from a survey of over 27,000 people worldwide, highlights the increasing normalization of pre-loved shopping as a conscious lifestyle choice.

Understanding Recommerce

Recommerce, the practice of buying and selling second-hand goods, has transitioned from a niche market into a mainstream choice among consumers. As the report illustrates, a staggering 89% of respondents intend to either maintain or elevate their expenditures on pre-loved items compared to the previous year. This significant shift indicates that consumers are not merely viewing recommerce as an alternative but as a viable and preventive approach to sustainable living.

The Impact of Younger Generations

Especially prominent in this trend are Gen Z and Millennials, with 59% of Gen Z and 56% of Millennials revealing plans to boost their spending on pre-loved items. This enthusiasm signifies a broader cultural movement favoring sustainability and mindfulness in purchasing habits. Notably, over a third of consumers now participate in buying second-hand goods at least once a month, illustrating the deep integration of recommerce into daily life.

Motivations Behind the Shift

The reasons behind this shift to pre-loved goods are multifaceted. An astounding 81% of consumers point to financial savings as a key driver, while 45% correlate their purchases with environmental benefits—demonstrating a blend of practical and values-led motivations. Other factors influencing this trend include seeking unique items (37%) and a disdain for fast fashion (17%), which emphasizes a consumer commitment to individualism and thoughtful consumption.

Community Engagement through Recommerce

The report further reveals that engaging in recommerce fosters a sense of community between buyers and sellers. Approximately 63% of participants consider themselves part of this growing community, a sentiment that is particularly strong among younger individuals, where nearly 80% identify as part of the recommerce culture. Moreover, the thrill of finding unique pre-loved items contributes significantly to its appeal, as expressed by 65% of consumers.

Economic Empowerment and Opportunity

In times of economic uncertainty, recommerce has emerged as a means of financial relief. Many consumers acknowledge the positive impact of saving money through their purchases, with 81% expressing satisfaction with their ability to secure great deals. On the seller's side, platforms like eBay empower ordinary individuals to monetize their unused items. This symbiotic relationship not only enhances financial stability for sellers but also contributes to the wider impact of the circular economy by encouraging the recycling of goods.

A Sustainable Future

As eBay continues to lead this transformation in consumer behavior, it remains dedicated to creating economic opportunities and pushing for sustainable practices. The findings of the 2025 Recommerce Report illustrate that the future of shopping is being reshaped by intentional consumerism, economic empowerment, and community connections.

In conclusion, as more individuals choose pre-loved options, we are witnessing a significant cultural shift that prioritizes sustainable practices in everyday decisions. The broader acceptance of recommerce is set to redefine consumer landscapes, proving that the path to a more sustainable future lies within the choices we make today. Explore the complete report to glean more insights into this transforming market and its implications for the future of commerce.