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Chris Lawson’s Insights on Hiring Automotive Technicians

In a recent feature in Fleet Maintenance Magazine, Christopher T. Lawson, the founder of Technician Find, discusses the evolving landscape of hiring in the automotive industry. Recognized as a leading expert in the recruitment of automotive and diesel technicians, Lawson elaborates on the significance of leveraging social media to attract top talent. The piece titled, "Hiring Best Techs Now Requires Social Media, Video Savvy," provides valuable insights for shop owners looking to navigate a competitive job market strained by technician shortages.

Lawson emphasizes that in today’s digital age, potential candidates are likely to research your shop's online presence before making any career decisions. "Technicians are going to go check you out. They're going to check out your social media profiles. They're going to look at your reviews," he notes, highlighting the necessity for maintenance shops to develop a robust online persona.

The Power of Social Media

The article outlines how having a well-maintained social media page and an engaging job post is merely the starting point. For shop owners, it is essential to cultivate a vibrant online culture, reflecting the values, work environment, and overall ethos of the business. Lawson advocates that portraying a positive work culture can dramatically influence not only the technicians but also their families, as they consider different career opportunities.

"Social media is a lot cheaper to get eyeballs from than paying per application or sponsorships on job sites," Lawson asserts. This statement reiterates the growing importance of maintaining an authentic and consistent online presence, moving beyond typical recruitment posts.

Enhancing Engagement through Video and Technology

In addition to Lawson's observations, the article incorporates insights from various industry experts regarding the use of video content and advanced recruitment technologies. Shop owners are encouraged to utilize these tools to exhibit their workplace culture, monitor hiring metrics, and enhance candidate interaction. This modern approach allows for a more streamlined and engaging recruitment process, potentially reducing the challenges of poor retention and technician ghosting.

Lawson further touches upon the role of artificial intelligence in refining hiring strategies. AI can assist shops in assessing ad performance, optimizing interview dialogues, and conducting quick salary surveys. However, he cautions against complete reliance on these technologies. "You have to understand the limitations of the technology," he stresses, emphasizing the importance of human oversight in the recruitment process.

Conclusion

As the automotive industry grapples with technician shortages, effective hiring strategies have become more crucial than ever. Chris Lawson's insights showcased in Fleet Maintenance Magazine serve as a guide for shop owners striving to embrace contemporary recruitment practices. By wielding the power of social media and integrating technology thoughtfully, automotive businesses can not only attract but also retain the skilled technicians they desperately need.

To read the full article and discover more insights, visit Fleet Maintenance Magazine’s website.

About Technician Find

Technician Find specializes in assisting independent auto and diesel repair shops to hire quality technicians through strategic social media and recruitment systems. Since its inception in 2018 by Chris Lawson, the platform has empowered hundreds of shops to efficiently connect with potential candidates, often ahead of the market.

About Fleet Maintenance Magazine

Fleet Maintenance Magazine has been a trusted resource for transportation professionals since 1997. By focusing on analysis, efficiency, and maintenance best practices, the publication aids fleets and repair services in overcoming operational challenges and optimizing their performance in a competitive landscape.