Vinhos Verdes Partners with Colangelo to Elevate U.S. Market Presence

Vinhos Verdes Partners with Colangelo & Partners

The Vinhos Verdes Demarcated Region, recognized globally for its diverse range of wines, has appointed Colangelo & Partners as its official agency of record. This partnership is set to launch a thorough strategic communications campaign aimed at increasing the awareness and appreciation of Vinhos Verdes wines across the United States.

Colangelo & Partners, known for their expertise in integrated communications, will utilize various initiatives as part of this campaign which includes Collective Tasting Experiences and By-the-Glass Masterclasses designed to engage industry professionals and wine enthusiasts alike. It will also involve a training program for culinary schools, further promoting the educational aspect of Vinhos Verdes wines. Importantly, the 2025 TEXSOM Conference will serve as a vital platform to introduce these wines to influential trade professionals.

Campaign Highlights

Collective Tasting Experiences

The campaign will boast two significant walkaround tastings showcasing Vinhos Verdes winemakers, scheduled for Houston on November 3rd and Miami on November 5th. Attendees will experience a deep dive into the region’s distinctive styles and innovative production methods. This interactive setting will include master classes, workshops, and a grand tasting event. While these experiences are geared towards industry professionals, consumers will also have the opportunity to participate in the evening.

By-the-Glass Masterclasses

In an exclusive series of masterclasses, participants will be introduced to premium Vinhos Verdes wines, including older vintages that highlight their complexity and aging potential. These sessions will take place in key cities such as New York, Chicago, Los Angeles, Miami, and Houston, showcasing how Vinhos Verdes wines pair with various cuisines and reinforcing their suitability for by-the-glass programs.

Culinary School Training Program

In a commitment to education, Vinhos Verdes will collaborate with wine schools in major U.S. markets. This initiative includes specialized training and guided tastings led by local ambassadors, aimed at equipping the next generation of chefs with knowledge on wine pairing. Planned events will occur in cities like New York, Boston, Chicago, Los Angeles, Miami, Houston, and Washington D.C.

VINHOS VERDES at TEXSOM 2025

The participation of Vinhos Verdes at the TEXSOM Conference highlights the region's growing prominence. This annual event attracts top sommeliers, wine buyers, and beverage directors, focusing on generating increased placements for Vinhos Verdes wines. As stated by Felipe Gonzalez-Gordon, COO of Colangelo & Partners, the versatility and quality of these wines will be emphasized.

The campaign will also engage a select group of local ambassadors who are well-versed in Vinhos Verdes wines. These ambassadors include Laura Maniec MS in New York/Boston, Max Goldberg MS in Los Angeles, Justin Moore MS in Washington D.C., and others across major markets. Their expertise will facilitate better engagement and promotion of the wines.

Additionally, a Restaurant Group Training initiative concentrated on the Monção Melgaço sub-region will commence between May and September. This effort is set to educate up to 120 on-premise staff in New York, Boston, and Washington D.C.

About Vinhos Verdes

The Vinhos Verdes region is located in northern Portugal and is celebrated for its rich variety of microclimates that result in a spectrum of wine styles. Established in 1908, the region is known for wines that reflect the terroir, characterized by minerality, freshness, and vibrant acidity. Such diversity allows it to cater to a wide array of palates and preferences. From light, youthful wines to more structured varieties, Vinhos Verdes blends traditional techniques with modern innovation to create outstanding offerings.

In conclusion, as Vinhos Verdes embarks on this exciting chapter with Colangelo & Partners, the region is poised to enhance its status in the U.S. market, bringing forward an exceptional wine experience to both consumers and industry leaders. The upcoming events and initiatives will serve to reinforce Vinhos Verdes as a premium wine category worthy of attention and appreciation.