Cantu Beauty Secures Dual Honors at the 2025 Shop TODAY Beauty Awards

Cantu Beauty Secures Double Recognition at the 2025 Shop TODAY Beauty Awards

Cantu Beauty, a renowned name in the textured hair care industry, has proudly announced its recent achievement of winning significant accolades at the 2025 Shop TODAY Beauty Awards. The brand's innovations—Cantu Weightless Shampoo and Cantu Weightless Conditioner—received top honors, solidifying Cantu’s position as a trusted source for high-performing, accessible hair care solutions designed specifically for textured hair.

Celebrating Quality and Innovation

The Shop TODAY Beauty Awards, curated by experts at NBC's TODAY Show, shine a spotlight on the most effective and innovative beauty products available in today’s market. These awards are rooted in months of rigorous testing, evaluating each product's quality, performance, and overall customer satisfaction. The recognition of Cantu's products exemplifies a commitment to excellence and innovation within the beauty industry.

Cantu's Weightless Shampoo earned the title of Best Smoothing Shampoo, distinguished for its gentle cleansing capabilities while providing silky, frizz-free results. On the other hand, the Best Value Conditioner award went to the Cantu Weightless Conditioner, celebrated for its nourishing ingredients, effective detangling, and affordability without compromising on quality.

A Reflection of Consumer Needs

In an enthusiastic statement, Dametria Kinsley, Global Vice President of Marketing at Cantu Beauty, expressed her excitement regarding the recognition: "We are thrilled to see our Weightless Shampoo and Conditioner recognized on such an authoritative platform. These products were formulated with our community in mind—offering clean, moisture-rich care without weighing down curls, coils, or waves. This award is a testament to the power of really listening to consumers and formulating new products with their specific needs at the forefront."

The Weightless Collection from Cantu is meticulously designed to cater to diverse hair textures, delivering remarkably defined curls and waves without the dreaded heavy feel. At the heart of its formulation is Fair Trade and Certified Organic Blue Agave, known for its moisturizing properties, which helps maintain hydration and balance in various hair types.

Available for Everyone

Cantu’s award-winning products, along with the full Weightless Collection, are accessible at select CVS and Target locations, as well as online through CVS.com, Amazon.com, Walmart.com, and Target.com. These outlets make it easier than ever for consumers to experience the exceptional benefits of Cantu’s hair care offerings.

About Cantu Beauty

Cantu Beauty is committed to developing high-quality hair care products tailored for all hair types, with a particular focus on embracing natural textures. Trusted by millions across the globe, Cantu merges innovative ingredients with principles of natural hair care, empowering individuals to love and care for their hair every day. As a token of their dedication to sustainability and ethical sourcing practices, Cantu is proud to be a member of the Global Shea Alliance, an organization working to promote sustainable practices in the shea industry. The brand is a part of PDC Wellness & Personal Care, adding to its credibility and commitment to quality.

For more information about Cantu Beauty and to explore their range of products, visit www.cantubeauty.com.