#United States #Newark #M&M'S #PB&J #Kim Rhodes

M&M'S® PB&J Packed Lunch Special

On July 29, a delightful nostalgia-invoking event will unfold as M&M'S® rolls out its limited-edition PB&J Packed Lunch Special. This initiative is not merely about food; it aims to evoke fond memories of childhood lunches and simpler days gone by.

Teaming up with beloved television mom and actress, Kim Rhodes, M&M'S® invites adults to rediscover the joy of PB&J sandwiches, a staple of many childhood lunches. The idea is as straightforward as it is appealing: serve 500 free packed lunches that include a scrumptious PB&J sandwich paired with delicious M&M'S Peanut Butter Jelly for dessert. This is a fun-filled invitation for adults to break away from their hectic schedules and relish the simple pleasure of a thoughtfully prepared meal.

A Taste of Childhood

M&M'S® is known for making moments a little sweeter, and this initiative is no exception. The PB&J Packed Lunch Special taps into a universal sentiment—the yearning for the uncomplicated joys we experienced as children. Martin Terwilliger, the Vice President of Marketing at Mars Wrigley North America, emphasized this sentiment by stating, "Fun is what makes M&M'S such a beloved brand, and sometimes that means taking a trip down memory lane to relive the simpler times that made us all smile."

The event brings back the nostalgic flavors of a classic PBJ, aiming to remind adults that it's okay to enjoy life outside of their work commitments. "Lunch was packed with fun, not overlapping calendar invites," Terwilliger noted, capturing the essence of what this special meal represents.

Kim Rhodes: The Persona for Nostalgia

The involvement of Kim Rhodes, known to many as one of America's favorite TV moms, adds an extra layer of warmth and nostalgia to the event. Rhodes expressed her enthusiasm about the collaboration, stating, "I'm so excited to be teaming up with M&M'S to serve up some fun from the past. There is something so delightful about the simple joy of a lunch packed with love and the ultimate throwback flavor combination of PBJ."

This partnership is not just about promoting a product. It's about creating an experience—one where adults can take time out of their busy lives to enjoy a simple yet delicious lunch and an even sweeter dessert. Rhodes articulates this well, envisioning that the event is bringing back joy for anyone who needs a respite from adult responsibilities, made even more special with the new M&M'S PBJ chocolate candies that accompany each lunch.

How to Get Your Free Lunch

For those interested in revisiting the simplicity of a PB&J meal, M&M'S® is advising fans to head over to MMS.com/PBJ-Packed-Lunch to reserve their free lunch on July 29. The giveaway will take place from 12 p.m. to 6 p.m. ET, and numbers are limited to the first 500 enthusiasts.

Accompanying each lunch will be two packs of the new M&M'S Peanut Butter Jelly candies—perfect for sharing with a friend, reinforcing the idea that lunch is more enjoyable together. Furthermore, each retro lunchbox will contain a sweet note from Kim Rhodes herself, offering a little encouragement and a sprinkle of cheer.

Availability and Wider Release

M&M'S Peanut Butter Jelly candies, which stand as the centerpiece of this nostalgic campaign, will be available for purchase at retailers across the nation. They come in various convenient pack sizes, making it easy for fans to indulge in this delightful new flavor any time they wish.

For more updates on M&M'S® and the PB&J Packed Lunch Special, interested parties can check the official site or follow the brand on its social media platforms, including Facebook, X, TikTok, and Instagram.

This initiative not only promises to deliver a special treat for adults but also serves as a beautiful reminder of the childhood memories that make us who we are today. Let’s embrace the joy of simpler times—one PB&J at a time!