#Japan #Tokyo #Facial Recognition #FreeiD #Ginbis

Ginbis Introduces FreeiD: The Future of Workplace Security

In a significant step toward modernizing workplace security, Ginbis, a renowned confectionery manufacturer based in Tokyo, has adopted DXYZ's cutting-edge facial recognition ID platform, FreeiD. This innovative technology has been integrated into Ginbis's Tokyo headquarters, facilitating a seamless and secure environment for both employees and visitors.

Background of FreeiD Implementation

Founded in 1930, Ginbis has a long history in the production and sale of biscuits, cookies, crackers, chocolates, and snacks. With their relocation to a new headquarters, the company recognized the need to enhance security while improving convenience for employees and visitors alike. The decision to implement FreeiD was driven by the growing demand for advanced security measures and the importance of streamlining access control. The platform integrates facial recognition technology to replace conventional security cards, allowing for improved efficiency and safety.

The installation of FreeiD at three key entrances of the Ginbis headquarters—main entrance, visitor entrance, and executive entrance—was applauded for its speed, accuracy, and successful implementation in office buildings. By utilizing facial recognition, Ginbis employees no longer need to carry cards or smartphones, while visitors can enjoy a smooth entry experience through pre-registration. Notably, FreeiD’s office solution allows for a single facial registration to connect with various facial recognition AI engines and devices, ensuring optimal functionality tailored to specific use cases.

Enhancing Security and Comfort

This strategic initiative aims to elevate security levels at Ginbis's Tokyo headquarters while fostering a comfortable and efficient office environment for everyone. The company plans to extend the benefits of FreeiD beyond the main office, eyeing future applications in employee cafeteria transactions, as well as implementations in regional branches, sales offices, and factories across the nation.

About FreeiD

FreeiD represents a breakthrough in facial recognition technology, promising a world where living, working, and play are interconnected through one’s face. The platform merges all forms of ID into a singular facial identity, enabling entry, payments, and identity verification without the need for keys or wallets. DXYZ’s versatile system allows for optimal integration of various facial recognition AI technologies tailored for different scenarios.

For residential properties, FreeiD has introduced solutions like FreeiD Mansion, which facilitates keyless living in shared spaces. As of December 2025, over 300 units have been constructed as the first fully facial recognition-based apartments in Japan. FreeiD is not limited to residential use; it caters to offices, daycare centers, golf courses, and theme parks, streamlining operations and visitor management without the necessity of ID cards.

Additionally, DXYZ is actively developing facial recognition payment systems like FreeiD Pay and collaborating with public services to enhance citizen engagement using facial recognition technology.

Company Profiles

Ginbis

• - CEO: Shuji Miyamoto
• - Headquarters: 3-23-3 Nihonbashi Hamacho, Chuo-ku, Tokyo
• - Business Activities: Manufacturing and sales of biscuits, cookies, snacks, and confectionery; overseas business development.
• - Website: ginbis.co.jp

DXYZ

• - CEO: Sei Nakanishi
• - Headquarters: 41st Floor, Shinjuku Island Tower, 6-5-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo
• - Business Activities: Facial recognition platform services, support for digital transformation initiatives, and system development.
• - Website: dxyz.co.jp
• - FreeiD Website: freeid.dxyz.co.jp

In summary, Ginbis’s partnership with DXYZ and the rollout of FreeiD not only exemplifies their commitment to advancing workplace security but also sets a precedent for industry standards in user convenience and technological integration.