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Understanding the 2026 Experience Design Report

The 2026 Experience Design Report, released by Encore in collaboration with Boldpush, combines the insights of 447 event professionals to examine current trends significantly shaping live corporate events. The research highlights not only what is driving attendance and engagement but also where there are notable gaps in event execution.

Key Findings

The report outlines several critical findings regarding how successful events are structured:

1. Importance of Peer Networking

A staggering 49% of event planners deem peer networking as the most crucial element for event success. Surprisingly, only 8% of planners allocate sufficient time for these connections in their agendas. This discrepancy signifies a substantial opportunity for agencies to recalibrate their event programming to better fulfill attendee expectations.

2. Human Connection as Trust Catalyst

The report reinforces the idea that face-to-face interactions and shared experiences foster trust within event environments. However, while human connection is pivotal, its effective delivery necessitates intentional design decisions backed by appropriate production and technology. Adapting the event to harness these connections can play a significant role in shaping the attendee's experience.

3. Evolution of Keynote Speeches

Rather than diminishing in significance, keynote speeches are changing. The survey noted that 65% of respondents still recognize the influence of keynote speakers in driving registrations. Yet, the formats are moving towards shorter, interactive, and collaborative experiences. Investments in production have become a priority, urging planners to allocate budget efficiently.

4. Role of Technology and Integration

Mobile applications provide significant returns on investment for networking, reported at 33%. Meanwhile, AI tools are still developing and require careful integration to maximize their benefits in event frameworks. As technology continues to shape event experiences, a comprehensive strategy that aligns technology with design principles is crucial.

5. Strategic Value of Production Partners

The association between event planners and production partners is evolving. Almost 49% of planners consider their production teams as strategic collaborators rather than just service providers. However, only a minority (21%) involve these partners early in the concept phase, limiting opportunities for innovation. This suggests a necessity for planners to engage production teams sooner in the planning process to significantly enhance event formats.

Recommendations for Event Organizers

The Experience Design Report emphasizes the need for event organizers to assess the distribution of time, space, and programming. With the rapid evolution of information consumption driven by AI technologies, the unique value of live events now lies in fostering human connections that automated alternatives cannot replicate.

Event planners are encouraged to reimagine how they structure their events to foster greater engagement, prioritizing the aspects that attendees value the most. This realignment could prove pivotal in meeting and exceeding the evolving demands of live event participants.

Conclusion

In conclusion, the 2026 Experience Design Report serves as an essential guide for professionals in the event industry to navigate the nuances of modern event design. As live experiences retain their significance in business strategies, remaining attuned to shifting priorities and expectations has never been more vital. Explore more insights from the Experience Design Report here.

About the Companies

Encore is a leader in B2B event production, working with an extensive network of venue partners globally. Boldpush, founded by Julius Solaris in 2022, specializes in delivering valuable insights for event professionals, enhancing their day-to-day operations and strategic planning.