#USA #New York #LILYSILK #TerraCycle #Recycling Program

Celebrating Four Years of Sustainable Recycling

LILYSILK, the premier silk brand known for its commitment to quality and sustainability, is proudly marking the fourth anniversary of its textile recycling initiative in collaboration with TerraCycle. This partnership reflects a shared vision of eliminating waste and supporting environmental sustainability. Since its inception in January 2022, the program has enabled American customers to recycle over 2,849 items made from silk and cashmere, totaling nearly 762 kilograms (1,680 pounds). These items, instead of ending up in landfills, have been repurposed into materials used for insulation, cushion stuffing, and more.

A Seamless Experience for Participants

As part of this initiative, LILYSILK customers from across the United States can easily send their used textiles for recycling by utilizing a downloadable prepaid shipping label. This service is offered within the framework of a complimentary recycling program, providing convenience for those looking to make eco-friendly choices. Once the items are received, they are transformed into raw materials that can be utilized in the creation of new products. Participants also accrue LILYSILK points and TerraCycle Recycling Rewards, which can be redeemed for charitable donations.

In November 2025, the program saw a significant milestone with 425 LILYSILK products recycled that year, marking a total of 2,849 items since the program's launch. Participants often express positive feedback regarding the environmental impact and the ease of the program, aligning with their values of sustainability and responsible consumerism.

The shift from disposal to recycling supports the circular economy, helping customers achieve their personal ecological goals. The transparency and accessibility of the process boost participants' pride in giving their products a second life. Many customers report increased brand loyalty and more thoughtful shopping behaviors, noting that the initiative actively promotes habits of reducing, reusing, and recycling.

Gathering Feedback for Improvement

To further enhance this impactful program, LILYSILK has initiated a month-long survey among its American participants to gather insights about their motivations, experiences, and suggestions. This feedback will guide improvements in recycling accessibility and future sustainability initiatives.

As an added incentive, from January 1 to March 31, 2026, participants who recycle LILYSILK products not meant for donation will receive a complimentary silk pillowcase with their next purchase, along with the chance to earn 500 LILYSILK points and a discount of 20%.

David Wang, CEO of LILYSILK, shared, "On this fourth anniversary, our commitment to the planet strengthens with every item that enjoys a second life. Our partnership with TerraCycle is a testament to our shared belief that true luxury encompasses not only exceptional quality but also responsible management. Together with our community, we craft a future where beauty and sustainability are intertwined."

Join the Movement

Customers wishing to join the recycling initiative can easily create their free prepaid shipping label by visiting LILYSILK or TerraCycle. This initiative encourages everyone to partake in sustainable practices while enjoying the luxurious offerings of LILYSILK. Celebrate the beauty of silk and the power of recycling with LILYSILK and TerraCycle.