#Japan #Tokyo #Hawaii #ERECTA #Kima Curry

Erecta Celebrates 60 Years with a Unique Curry Campaign

Erecta Co., Ltd., based in Meguro, Tokyo, is marking six decades of operation with an exciting promotion. To commemorate their 60th anniversary, the company is giving away a special edition of their original Kima Curry to 50 lucky customers through a lottery system. All that customers need to do to enter is make a purchase of 5,500 yen or more from Erecta's official online shop during the campaign period, which runs until February 19, 2026.

The Roots of Erecta

Erecta's story began in the sunny surroundings of Waikiki, Hawaii. It was there that the founder, Tsukasa Yanagiya, while preparing to open a Japanese restaurant called 'Furusato', experienced a life-changing encounter with a steel rack - the Erecta shelf. This innovative storage solution was gaining immense popularity in the United States at that time and would play a pivotal role in Erecta's subsequent success.

To delve deeper into this encounter, you can visit their detailed story page here.

The Original Kima Curry: A Taste of Hawaii

This special Kima Curry, inspired by Erecta's Hawaiian origins, is a thoughtfully crafted product that utilizes plant-based proteins derived from soy meat. Developed with guidance from Furusato Sushi in Waikiki, this ready-to-eat curry captures the warmth and essence of the islands through a rich blend of spices. The addition of pineapple juice and mango puree enhances its flavor profile, delivering a delightful tropical taste that is both satisfying and unique.

A Tribute to Curry Day

The campaign is also in celebration of ‘Curry Day’, aligning Erecta’s 60-year journey with their historical encounter in Hawaii. This initiative aims to engage customers by inviting them to taste the fruits of Erecta's legacy and connection to the island.

Campaign Details

• - Submission Period: February 5, 2026 (Thursday) to February 19, 2026 (Thursday)
• - Eligibility: Customers who make purchases of 5,500 yen or more from the Erecta official online shop.
• - How to Enter: To enter the lottery for the Kima Curry, simply input the coupon code curry26 in the designated field at checkout.
• - Contents of the Prize: One set of Erecta's 60th Anniversary Original Kima Curry (2 pieces per set).
• - Number of Winners: 50 winners will be selected through a random drawing.

Interested participants can find more information and join the campaign on the official site: Erecta Online Shop. Please note that winners will be notified via email, and they will need to provide necessary information for shipping.

About Erecta Co., Ltd.

As a pioneer in the wire shelving industry, Erecta continues to support professional needs across various sectors with their unique and creative products. Founded in 1966, the company has established itself as an innovative leader in storage solutions.

Company Overview

• - Name: Erecta Co., Ltd.
• - Headquarters: Nakameguro GT Tower, 14F, 2-1-1 Kamimeguro, Meguro-ku, Tokyo.
• - CEO: Tsukasa Yanagiya
• - Established: 1966

For further details about Erecta, please visit their website: Erecta Website.