#South Korea #Seoul #Fender #Stratocaster #JUKJAE

Introduction

Fender Music Korea has taken a bold step in the musical landscape by announcing its first signature guitar model for a Korean artist, JUKJAE. The Stratocaster® Baggy, set to launch on December 12, 2025, is the initial product of a broader strategy aimed at strengthening partnerships within the Korean music community following Fender Music Korea's official establishment on October 1, 2025.

JUKJAE: An Artist of Distinction

JUKJAE is not just any artist; he is a celebrated guitarist and singer-songwriter with a rich musical background. Renowned for his delicate and expressive playing, he has collaborated with numerous prominent figures in the Korean music scene. Reflecting on his signature model, JUKJAE expressed, "It is a great honor to have created my signature model with Fender, and it is a profoundly meaningful experience for me." His musical journey has been marked by emotionally resonant songs, showcasing his profound artistic sensibility.

Features of the Stratocaster® Baggy

The Stratocaster® Baggy comes equipped with Vintage Noiseless™ pickups and a Mid Boost circuit, delivering a powerful yet clean tone. Its medium jumbo fret size ensures comfort and stability during play, while the push/pull active Mid Boost circuit paired with the TBX tone control allows for quick and efficient tone adjustments. Designed to minimize noise in various environments, this guitar promises consistent sound quality for its players.

The name "Baggy" draws inspiration from JUKJAE's preference for white clothing, akin to the meaning of the Korean word 백의 (Pegui), which translates to "white clothes". The guitar boasts an aged Olympic White finish, embodying a refined and subtle aesthetic.

Comments from Fender Leadership

Edward Budd Cole, President of Fender Music, expressed his enthusiasm, stating: "JUKJAE has deeply moved music fans and guitar enthusiasts both in Korea and abroad with his exceptional playing technique and musicality. The Stratocaster® Baggy is a unique model that merges JUKJAE's innovative sensibility with Fender's traditional craftsmanship, poised to inspire many guitarists. This guitar signifies a new relationship between Fender and Korean artists, paving the way for new opportunities for local musicians."

Availability and Pricing

Starting on December 12, 2025, the JUKJAE Stratocaster® Baggy will be available for pre-order at official Fender Music Korea retailers, with a limited supply to be sold at Fender Flagship Tokyo in Japan. It will retail at 264,000 yen (tax included).

Product Specifications

• - Product Name: JUKJAE Stratocaster® Baggy
• - Sale Price: 264,000 yen (including tax)
• - Release Date: December 12, 2025
• - Retailer in Japan: Fender Flagship Tokyo
• - Product Link: Fender Japan
• - Video Link: Watch Here

Conclusion

Fender Musical Instruments Corporation (FMIC), has long been at the forefront of revolutionizing music and culture since its inception in 1946. Through brands like FENDER®, SQUIER®, and GRETSCH®, FMIC remains committed to providing high-quality instruments and digital experiences tailored for musicians of all backgrounds. With the introduction of the JUKJAE Stratocaster® Baggy, Fender continues to uphold its legacy, aligning with the ever-evolving world of music.

With this new model, Fender aims to not only strengthen its connection with the Korean market but also to inspire a new generation of musicians to explore their creative potential.