Battle Bars Honor a Fallen Officer with Statewide H-E-B Launch in Texas

Battle Bars Expands to H-E-B: A Tribute to a Hero

In an inspiring turn of events, Battle Bars has officially launched at all H-E-B locations across Texas, marking not just a business expansion but a heartfelt tribute to the legacy of fallen Dallas officer Patrick Zamarripa. CEO Alex Witt, who has a personal connection to Zamarripa, is driven by the mission to honor the sacrifices made by those who serve the community.

Patrick Zamarripa was a dedicated police officer and a U.S. Navy veteran, tragically killed during the 2016 ambush in Dallas that claimed the lives of five officers, including himself. Just a week prior to his death, Alex and Patrick had planned to catch a Chicago Cubs game together—a heartbreaking reminder of a friendship cut short. Instead of celebrating their bond, Alex found himself in the tragic role of mourning his friend.

Determined to transform this personal loss into a greater purpose, Alex appeared on Fox & Friends shortly after Zamarripa’s passing, where he raised an impressive $250,000 for Patrick’s family through a powerful and emotional interview that resonated with millions. This fueled his desire to launch Battle Bars, a company founded to honor veterans, first responders, and anyone who puts their life on the line.

The collaboration with H-E-B—a revered grocery chain known for supporting local communities—serves not only to provide Texans with nutritious snack options but also as a testament to honoring the heroes like Patrick who have made the ultimate sacrifice. Now, Battle Bars can be found in every H-E-B store, offering Texans a chance to fuel their bodies with purpose-driven, protein-packed energy bars.

Available in popular flavors such as S'mores, Peanut Butter, Lemon, Strawberry, Blueberry, and Chocolate, these bars cater to health-conscious shoppers seeking high-quality snacks. Each bar features gluten-free options, packed with protein, without any artificial sugars or canola oil—ensuring that customers can enjoy delicious flavors without the guilt often associated with typical protein bars.

“This marks a significant milestone for Battle Bars and aligns perfectly with our mission to deliver a quality product that not only meets nutritional needs but also carries a deeper meaning,” said Alex Witt. “We thrive on the idea of making protein taste great again; our bars are not the typical chalky snacks found on the shelves.”

Backed by a team comprised largely of veterans, Battle Bars prides itself on using clean ingredients that do not compromise flavor. The company has built a loyal customer base across the nation and is continually expanding its retail footprint, with the partnership with H-E-B being a major step forward.

As Battle Bars continues to grow, it exemplifies a brand that stands for purpose, community, and the commemoration of heroes. Alex's journey from personal grief to launching a thriving business reflects a dedication that resonates deeply with Texas and beyond.

This H-E-B launch is more than just a retail opportunity; it’s a heartfelt reminder that even in the face of tragedy, purpose can be found, and legacies can be honored. As customers enjoy their healthy snacks, they also contribute to a mission that supports veterans and first responders across the nation.

For more information on Battle Bars and their mission, visit battlebars.com or stop by your nearest H-E-B location to taste the adult-friendly crispy treat. Its time for Texans to fuel their lives not just with nutrition, but with meaning.