KUZEN Partners with VIVAIA to Enhance Customer Experience Through LINE Mini-Apps

KUZEN Collaborates with VIVAIA to Enhance Customer Experience with LINE Mini-Apps

In a groundbreaking partnership, KUZEN is thrilled to announce its collaboration with VIVAIA, the eco-friendly shoe brand headquartered in the U.S. This collaboration introduces a LINE mini-app designed to provide seamless customer experiences by integrating in-store and e-commerce customer data. KUZEN aims to elevate the customer journey, ultimately maximizing Lifetime Value (LTV).

Addressing Industry Challenges

The apparel industry faces a significant challenge as customer information is often fragmented between e-commerce platforms and physical stores. VIVAIA, like many retailers, struggled to provide a cohesive experience for customers using both channels. While previously utilizing customer data from their Shopify store for LINE communication, the capability to personalize user interactions based on real-time feedback and data collected via LINE was lacking.

To address these issues, KUZEN’s LINE mini-app introduces innovative solutions that enhance customer experiences both in-store and online.

Key Features of the New Line Mini-App

One-Click Membership Card Display

By integrating LINE during membership registration, customers can effortlessly display their membership cards with a single click from the rich menu in the VIVAIA app. This eliminates the need to re-enter login information, making it simpler and faster for customers to check points or finalize purchases, thereby improving the rate of membership card usage in physical stores and boosting customer satisfaction.

Personalized Communication Linked to Purchase Data

The new app allows businesses to send tailored information based on customer purchasing history when they link their LINE accounts. Customers will be able to instantly review their current points balance directly within the app, enhancing the convenience of shopping in-store.

Comprehensive CRM System Integrating Data

The mini-app works in conjunction with Shopify and POS systems to centralize customer data such as purchasing history and points accrued from both online and offline channels. This creates a robust data foundation, enabling VIVAIA to deliver a consistent brand experience across all customer touchpoints.

Future Prospects

Looking ahead, KUZEN plans to further enhance the synergy between its LINE mini-app and VIVAIA's official LINE account. By merging purchase histories from Shopify with survey feedback gathered through LINE, KUZEN aims to provide more personalized recommendations and relevant information tailored to individual customer preferences.

Additionally, the platform will leverage customer registration statuses to facilitate smooth transitions to various menu formats and send targeted messages that encourage registration, ensuring a finely crafted user experience that aligns with each customer's stage.

KUZEN is committed to supporting seamless integration between physical and online retail environments through the ongoing provision of the KUZEN platform and LINE mini-app, strengthening engagement between brands and their customers.

About KUZEN

KUZEN offers a dialogue design platform aimed at maximizing marketing effectiveness and enhancing operational efficiency. The platform features flexible integrations with external CRM, marketing automation tools, and communication systems, having been implemented by over 650 companies across various industries.
Learn more about KUZEN here.