#USA #New York #Ellie #essie #New York Liberty

Essie's Exciting Collaboration with New York Liberty

In a groundbreaking partnership, essie has announced its role as the Official Nail Polish Partner of the 2024 WNBA Champion New York Liberty. This alliance not only symbolizes a celebration of women's sports but also shines a light on the blend of personal style and professional athletics. The collaboration has made headlines with the debut of Ellie the Elephant, the Liberty's mascot, as essie's first celebrity spokesperson.

Ellie's first-ever manicure, fashioned with essie's newly reformulated gel polish, was unveiled today, focusing on durability and style to withstand the high-energy environment of professional sports. Known for her vivacity and resilience, Ellie sets a perfect example for the long-wear polish that promises to endure the wear and tear of game days.

A New Era for Women’s Sports and Self-Expression

The partnership comes at a time when women’s sports are witnessing unprecedented growth. According to recent reports, the WNBA has been recognized as the fastest-growing brand last year, marking a significant milestone for female athletes and their representation. Zoe Housman, the Head of Marketing for Strategic Projects at L'Oreal, expressed pride in joining this momentum, stating, "Women's sports are experiencing unprecedented growth, and essie is honored to champion this trend.

Ellie perfectly embodies the hustle, spirit, and resilience crucial in both the game and our brand. Our polish reflects not just strength but also style, allowing individuals to express themselves both on and off the court."

The Features of Gel by Essie

Ellie's new look with gel by essie comes just in time for the season's tip-off, and its features are impressive:

• - Durability: The polish promises up to 15 days of wear, comparable to a salon finish.
• - Flexibility: It utilizes patent-pending Flex-E gel technology, ensuring it moves comfortably with the nails, preventing chips.
• - Glossy Shine: The Triple Shine Complex provides an ultra-glossy, glass-like finish.
• - Ease of Use: This two-step system does away with the need for a base coat or UV light, allowing for effortless application and removal, similar to regular nail polish.

As Ellie takes on her responsibilities, she embraces this partnership enthusiastically, declaring, “Keeping my nails flawless during performances and high-fives has always been a challenge. With gel by essie, my nails stay polished and strong through every moment of action on the court.”

A Multi-Channel Marketing Campaign

To amplify this exciting announcement, Ellie will star in a comprehensive marketing campaign. Teaser content has already started to circulate across a spectrum of platforms, engaging fans and highlighting the unique features of essie’s gel polish. Collaborations with internet personalities like Tefi Pessoa will further enhance this reach, allowing audiences to connect with Ellie like never before.

Shana Stephenson, the Chief Brand Officer for the New York Liberty, conveyed enthusiasm about the partnership, highlighting the shared values of individuality and confidence between essie and the Liberty. “As we continue exploring creative ways to engage our fans, having Ellie as a representative of essie bridges beauty with athleticism, underscoring the importance of self-expression,” said Stephenson.

In this fusion of beauty and sports, essie aims to inspire and empower, proving that whether on the court or handling daily manageability, their gel polish is built to last. This dynamic collaboration not only celebrates a vibrant new chapter for the New York Liberty but also fosters a cultural movement advocating for women in sports, showing that style and strength can indeed coexist beautifully.