Experience the Future of Sake at Shibuya's First AR Event Featuring Authentic Local Brews
The excitement of sake culture is set to reach new heights in Shibuya with an innovative event that introduces Augmented Reality (AR) to the world of traditional Japanese brews. Scheduled for May 31, 2025, at the iconic Shibuya Scramble Square, 'THE CRAFT SAKE銘酒で乾杯～信州編～' will feature an engaging experience, allowing attendees to explore the stories behind locally brewed sake through interactive AR technology provided by Synclayer Co., Ltd.
At the event, participants can simply hold their smartphones up to the sake bottle labels to activate AR videos that reveal the fascinating narratives of sake artisans, known as kurabito. These videos will showcase the dedication and rich history embedded in each bottle, allowing guests to “hear” from the artisans themselves, even when they are not physically present. This immersive approach aims to connect attendees more deeply with the figures behind their favorite brews. Participants can enjoy this experience without downloading any special applications, as the event utilizes WebAR technology.
WebAR allows individuals to engage with AR experiences directly through their web browser, eliminating barriers associated with app installations, such as concerns over storage space and data usage. This makes the technology accessible to all ages, encouraging more people to participate in the event and enjoy the unique offerings. The convenience of WebAR aligns perfectly with Synclayer's goal of enhancing the sake experience while promoting regional culture.
Despite trends indicating a decline in Japan's alcoholic beverage market due to factors like an aging population and shifting consumer preferences, there are glimmers of optimism. Products such as junmai sake are witnessing increased popularity, and exports of Japanese alcoholic beverages have reached impressive levels. Furthermore, the status of traditional Japanese sake brewing has been recognized as an Intangible Cultural Heritage by UNESCO, bringing renewed attention to domestic brews.
In light of these developments, Synclayer is dedicated to using AR technology not just for entertainment but as a means to foster new consumer connections and invigorate the industry. The firm believes that providing immersive experiences will help to establish new market avenues and ensure the sustainability of traditional sake production techniques.
A representative from Japan Digital Distribution stated, "This event's profound aim is to share local charms with the urban populace. It offers a rare opportunity to engage in-depth with sake artisans. However, travel difficulties often hinder producers from showcasing their products in Tokyo, leading to potential disconnects with consumers. The introduction of '地酒AR' has bridged this gap by delivering an immediate, authentic experience that resonates well with the event's objectives."
In their words, this service not only enhances the situational experience but also stimulates greater interest in regional sake products, often underrated outside their local areas. Other local producers, like Nishiiida Sake Brewery and Oraho Beer, also expressed their enthusiasm for the innovation, emphasizing the importance of storytelling and connection in promoting their craft.
- Session 2: 3:30 PM to 4:50 PM
- Session 3: 6:00 PM to 7:20 PM
Participants are encouraged to explore the full potential of Japanese sake through the interaction of tradition and modern technology. This event promises to be an exceptional occasion for those looking to deepen their appreciation of sake while discovering the vibrant culture behind each unique brew.
With the continuous advancement of AR technology, Synclayer aims to contribute to the digital transformation of local industries, ensuring that the future of sake remains bright and innovative.
For more information on the event and to stay updated on future initiatives involving AR technology, visit Synclayer’s official website.
Celebrating Sake Through AR
At the event, participants can simply hold their smartphones up to the sake bottle labels to activate AR videos that reveal the fascinating narratives of sake artisans, known as kurabito. These videos will showcase the dedication and rich history embedded in each bottle, allowing guests to “hear” from the artisans themselves, even when they are not physically present. This immersive approach aims to connect attendees more deeply with the figures behind their favorite brews. Participants can enjoy this experience without downloading any special applications, as the event utilizes WebAR technology.
The Impact of WebAR
WebAR allows individuals to engage with AR experiences directly through their web browser, eliminating barriers associated with app installations, such as concerns over storage space and data usage. This makes the technology accessible to all ages, encouraging more people to participate in the event and enjoy the unique offerings. The convenience of WebAR aligns perfectly with Synclayer's goal of enhancing the sake experience while promoting regional culture.
An Industry on the Move
Despite trends indicating a decline in Japan's alcoholic beverage market due to factors like an aging population and shifting consumer preferences, there are glimmers of optimism. Products such as junmai sake are witnessing increased popularity, and exports of Japanese alcoholic beverages have reached impressive levels. Furthermore, the status of traditional Japanese sake brewing has been recognized as an Intangible Cultural Heritage by UNESCO, bringing renewed attention to domestic brews.
In light of these developments, Synclayer is dedicated to using AR technology not just for entertainment but as a means to foster new consumer connections and invigorate the industry. The firm believes that providing immersive experiences will help to establish new market avenues and ensure the sustainability of traditional sake production techniques.
Event Insights: What to Expect at 'THE CRAFT SAKE'
A representative from Japan Digital Distribution stated, "This event's profound aim is to share local charms with the urban populace. It offers a rare opportunity to engage in-depth with sake artisans. However, travel difficulties often hinder producers from showcasing their products in Tokyo, leading to potential disconnects with consumers. The introduction of '地酒AR' has bridged this gap by delivering an immediate, authentic experience that resonates well with the event's objectives."
In their words, this service not only enhances the situational experience but also stimulates greater interest in regional sake products, often underrated outside their local areas. Other local producers, like Nishiiida Sake Brewery and Oraho Beer, also expressed their enthusiasm for the innovation, emphasizing the importance of storytelling and connection in promoting their craft.
Event Details
- - Date: May 31, 2025
- - Venue: Shibuya Scramble Square Scene12, Tokyo
- - Time:
- Session 2: 3:30 PM to 4:50 PM
- Session 3: 6:00 PM to 7:20 PM
- - Participation Restriction: Age 20 and above only
Participants are encouraged to explore the full potential of Japanese sake through the interaction of tradition and modern technology. This event promises to be an exceptional occasion for those looking to deepen their appreciation of sake while discovering the vibrant culture behind each unique brew.
With the continuous advancement of AR technology, Synclayer aims to contribute to the digital transformation of local industries, ensuring that the future of sake remains bright and innovative.
For more information on the event and to stay updated on future initiatives involving AR technology, visit Synclayer’s official website.
Topics Consumer Products & Retail）
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