Club Crackers and Kind Campaign Unite to Tackle Bullying in Schools with Exciting Initiative

Club Crackers and Kind Campaign Join Forces to End Bullying

In a commendable partnership, Club Crackers® has teamed up with Kind Campaign, a notable nonprofit dedicated to combating girl-on-girl bullying, to create a significant impact in schools across the U.S. This collaboration, kicking off this fall, promises to inject kindness into the daily lives of students and is particularly timely as nearly 20% of students report facing bullying according to the CDC.

The foundations of this initiative rest on a dual approach: raising awareness and fostering community among young girls. Statistics reveal that rates of loneliness among youth have reached alarming highs, making the efforts of Kind Campaign and Club Crackers all the more critical. As Lauren Paul and Molly Thompson, the co-founders of Kind Campaign, aptly highlighted, “Now more than ever, students are navigating unprecedented levels of loneliness and disconnection.”

To cement this partnership, the two organizations will be launching the Limited Edition Club Minis x Kind Campaign Boxes, available in stores across the nation. Each box not only highlights information about the Kind Campaign but also features a QR code that allows educators, parents, and community members to easily book informative assemblies designed to educate students about kindness and inclusivity.

The Founders Tour and its Significance

As part of this partnership, Club Crackers will be the exclusive sponsor of Kind Campaign’s 28th Founders Tour, which will debut in New York City from October 13-17, before heading to Bentonville/Fayetteville, Arkansas from November 10-14. During this tour, Paul and Thompson will engage directly with students, offering them tools to foster supportive friendships within their classrooms and communities. Surprise visits to Club Crackers retailers will further extend their message of kindness beyond the school walls.

The generosity of Club Crackers is also reflected through a substantial $100,000 donation to the Kind Campaign, reinforcing their mutual mission to cultivate environments where every student feels welcomed and valued. Carrie Foose, Director of Brand Marketing for Club Crackers, remarked, “Club Crackers has always been about bringing people together...every young girl is deserving of a club to belong to.”

Making a Difference

Since its inception in 2009, Kind Campaign has reached over 850,000 students by hosting assemblies, establishing peer-led Kind Clubs, and offering digital support focused on emotional health. With the school year kicking off and October being recognized as Nationwide Bullying Prevention Month, the timing of this partnership could not be more crucial. Additionally, World Kindness Day on November 13 provides an excellent platform to further highlight the initiative.

The campaign not only aims to empower students but to create a wave of kindness that ripples through schools, reminding students that they never have to face challenges alone. As each Limited Edition box hits the shelves, it represents not just a product but a movement—a celebration of empathy and connection among today’s youth.

With Club Crackers and Kind Campaign rallying together, there is hope for a future where kindness reigns in schools, creating safe spaces for all students and inspiring a culture of support and understanding. To stay updated on this initiative, you can visit ClubCrackers.com and KindCampaign.com, or follow their journeys on social media at @ClubCrackersUS and @KindCampaign.

This partnership exemplifies how brands can play a vital role in addressing social issues while fostering community spirit and positivity. Join the movement and help spread kindness in schools — the power of change starts with each one of us.