Resorts World Las Vegas Welcomes Greg Shulman as EVP of International Marketing

On April 8, 2025, Resorts World Las Vegas announced a significant addition to its leadership team with the appointment of Greg Shulman as the Executive Vice President of International Marketing, effective March 17. With over three decades of expertise in the gaming and casino industry, Shulman is set to play a crucial role in enhancing the global presence of the resort.

Carlos Castro, the Chief Operating Officer and Chief Financial Officer of Resorts World Las Vegas, expressed enthusiasm in welcoming Shulman, noting his impressive career and established reputation in the field. "Greg's remarkable journey in the gaming industry speaks volumes of his leadership capabilities and extensive relationships across the globe," Castro stated. Regarded as one of the leading player development executives in the sector, Shulman's experience adds a valuable element to the resort's long-term growth objectives.

In his new role, Shulman is tasked with spearheading the international casino marketing strategy with a strong emphasis on high-end player development initiatives. His rich background includes being a part of the opening team at Bellagio, where he served as the Executive Director of Marketing. Later, he held the position of Vice President of Casino Marketing Hospitality at MGM Resorts International. His expert insight was further utilized when he returned to the Bellagio as Vice President of International Marketing, successfully securing high-profile VIP clientele from essential global markets, a focus he vows to maintain at Resorts World Las Vegas.

Prior to his appointment, Shulman was the Vice President of Casino Marketing at Palms Casino Resort, where he focused on refining player development and enhancing guest relations. He also took a brief hiatus from Las Vegas to oversee the reopening of Sandia Resort & Casino in New Mexico. Under his leadership, the resort not only reopened but achieved record profitability, showcasing his capacity to deliver results even in challenging environments.

Chairman of the Resorts World Las Vegas Board, Jim Murren, echoed the positive sentiments about Shulman's appointment, commenting on his proven track record of employing effective marketing strategies. Murren is confident that Shulman will be pivotal in bolstering global casino marketing efforts, thus driving financial growth and attracting new customers.

Expressing his excitement about joining Resorts World Las Vegas, Shulman remarked, "I am thrilled to embark on this new chapter and contribute to the company's success while we aim to accelerate our growth in the international VIP player market. In just a few years since its opening, Resorts World Las Vegas has become a go-to destination for guests worldwide, and I look forward to collaborating with the leadership team to expand our reach further locally and internationally."

Resorts World Las Vegas, located on the northern end of the Strip, is a state-of-the-art integrated resort with over 3,500 luxurious hotel rooms and suites, offering a wide array of gaming, convention, retail, food, beverage, and entertainment options. The strategic appointment of Greg Shulman signals the resort's commitment to enhancing its global footprint in the highly competitive gaming market. With more than 42 acres of undeveloped land, the potential for future expansion remains a key component of Resorts World Las Vegas's continued success. For more information about the resort, visit www.rwlasvegas.com.