Suica Penguin Returns
2026-07-16 05:42:25

Exciting New Collaboration: Suica Penguin's Chicken Rice Ball is Back This Summer!

Suica Penguin Chicken Rice Ball Returns!



This summer, a delightful treat is making its return! The beloved long-selling station bento, the Suica Penguin Chicken Rice Ball, is set to hit the shelves starting July 24, 2026, and it promises to be a limited-time culinary experience you won't want to miss.

Produced in conjunction with the Suica Penguin Summer Festival, this edition celebrates its seventh release, showcasing the charming collaboration between the popular Chicken Rice Ball and the adorable Suica Penguin. With its special packaging featuring the penguin dressed in a chef's hat and bow tie, this bento box is beautifully designed to capture the essence of summer fun.

A Flavorful and Varied Menu


The Suica Penguin Chicken Rice Ball features a unique orange-flavored rice base topped with not one, but two sheets of seaweed printed with the playful Suica Penguin design. Each bento contains scrambled egg, and to maintain the element of surprise, there are four variations of the penguin's face within the packaging—adding an extra layer of enjoyment for fans.

Not only does it include the ever-popular fried chicken, but it also boasts a special twist with fish sausage creatively prepared as tempura, showcasing the penguin’s favorites. For additional variety, the bento mixes in fried white fish and yakisoba, allowing diners to savor both Chicken Rice Ball favorites and nori excitement all in one delicious meal.

The experience doesn't stop there! Each bento comes complete with a set of Suica Penguin-themed utensils, ensuring your enjoyment continues even after the meal.

Product Highlights


  • - Item: Suica Penguin Chicken Rice Ball
  • - Price: ¥1,300 (tax included)
  • - Limited Availability: Only 20,000 units produced
  • - Sales Period: July 24, 2026 – August 31, 2026
- Note: Sales will conclude once items sell out, and availability may change.

Purchase Locations


You can grab your own Suica Penguin Chicken Rice Ball at various locations:
  • - Tokyo Station: Ekibenya Matsuri, Gransta Tokyo
  • - Shinjuku Station: Ekibenya Matsuri, Select at Shinjuku South Ticket Gate
  • - Ueno Station: Ekibenya Matsuri, Ueno Central Ticket Gate
  • - Omiya Station: Ekibenya Matsuri, Select at Ecute Omiya
  • - Sendai Station: Ekibenya Matsuri, Sendai Station
  • - NewDays Stores: Selected locations available on July 24 and 25 only.

Note: The utensil design is selected at random from two options.

A Special Cooling Bag


Additionally, for devoted fans, a Suica Penguin Chicken Rice Ball cooling bag, designed to resemble a bento box, will also be available for purchase at the same time. This item, priced at ¥1,100, offers a perfect way to carry your meal, enhancing your enjoyment and experience. It is also a limited release, so it's best to act fast if you wish to get one!

  • - Sales Period for Cooling Bag: Begins July 24, 2026.
  • - Locations: Same as above.
  • - JRE MALL Sales: Available from July 27, 2026 around noon.

Exciting Campaigns and Events


Participants can also look forward to a giveaway campaign, where 30 lucky winners will receive a Suica Penguin cooling bag! To enter: follow Ekibenya Matsuri on X (formerly Twitter) and retweet the campaign post between July 24 and August 6. Further details can be found on the official X channel.

Moreover, from July 24 to 26, 2026, the Suica Summer Festival at Tokyo Station will include numerous fun events like product sales and a lottery. Don't miss out on this vibrant celebration featuring the Suica Penguin Chicken Rice Ball and more!

Takeaway

This summer, treat yourself to the unique flavors of the Suica Penguin Chicken Rice Ball. With limited quantities, a spectrum of delicious offerings, and exclusive promotional items, this is an opportunity to savor a piece of Japan’s culinary culture.


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Topics Consumer Products & Retail)

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