Revamping Qlipper AI: The Launch of Ad Conversion for PR Measurement Services

On May 7, 2026, Todoonada Co., Ltd., based in Taito, Tokyo, will unveil a major overhaul of its PR measurement service, Qlipper. This update introduces a groundbreaking feature called 'Ad Conversion' (application number: 商願2026-27065), aimed at revolutionizing how PR effectiveness is measured. Alongside this feature, the company will enhance AI capabilities, completely redesign the user interface and experience, and introduce a new pricing plan.

Background of the Renovation

In recent years, there has been a surge of interest in using AI within the realm of public relations. Traditional PR operations, which relied heavily on manual data collection, analysis, and reporting, are undergoing a significant transformation through the integration of AI technology. However, marketers and executives have faced another set of challenges: a lack of common evaluation standards to assess the outcomes of PR activities within the context of budget management.

Historically, the metrics used to gauge PR performance often depended on advertising equivalencies, which are primarily based on print media and represent a snapshot at the time of publication. This limitation made it difficult to gauge the return on investment for PR activities alongside digital marketing campaigns. As a response to these evolving needs, Qlipper is set to introduce the 'Ad Conversion' feature as a key component of its upgrade, providing metrics that communicate PR value in the same terms as marketing budgets.

Key Features of the Update

1. Introduction of the Industry's First 'Ad Conversion'

The 'Ad Conversion' feature represents a major innovation, allowing the value derived from PR activities, represented by articles, to be expressed in terms equivalent to advertising costs, namely in yen. This objective measure answers the question: "How much is the publication of this article equivalent to in advertising expenses?" This conversion method is currently pending trademark application and positions Todoonada as the sole provider at this stage.

Employing three proprietary technologies, we facilitate this conversion:

- Virtual PV: This technology estimates page views for web articles lacking publicly available access data by analyzing media attributes, scale, and site structure. It is patented under number 7098122, enabling cross-comparative evaluations even without direct measurements.
- Qlipper Index: This proprietary index quantifies a combination of the aforementioned virtual PV with metadata regarding media reliability, genre, article brightness, and social media impact to provide a relative evaluation of exposure.
- The 'Ad Conversion' value is updated in real-time after articles are published, continuously reflecting web news article views.

2. Enhanced Functionality Through AI

The updated Qlipper service will feature new AI-driven functionalities to empower data analysis, reporting, and operational efficiency.

3. Complete UI/UX Overhaul

With a newly designed, intuitive interface, the service allows PR professionals and executives alike swift access to essential information, enhancing the overall user experience.

4. Introduction of a New Pricing Plan

The launch will also include a new pricing structure that integrates standard AI capabilities.

For Existing Users

Existing users of Qlipper will enjoy a seamless transition post-renovation, with prior data and settings remaining intact, eliminating the need for migration efforts. The 'Ad Conversion' and AI features will also be available as optional add-ons for existing plans, with more details available through direct inquiries.

Launch Date and Availability

- Launch Date: May 7, 2026
- Target Audience: All Qlipper users (both new and existing)
- Service URL: Qlipper

Company Overview

Company Name: Todoonada Co., Ltd.
Representative: President Yasuyuki Matsumoto
Established: January 20, 2020
Capital: 5.8 million yen
Location: 302 Yahiko Building, 7-11-13 Ueno, Taito, Tokyo
Business Activities: Development and operation of cloud services for corporations, systems consulting.
Corporate Website: Todoonada