#USA #St. Louis #premium tequila #El Mayor Tequila #Gonzalez Family

El Mayor Tequila Unveils Fresh Packaging

El Mayor Tequila, the renowned premium tequila brand owned by the Gonzalez family, is set to launch its newly designed packaging this month, continuing through 2025. This revitalization features an elegant slim bottle that will contain 750 mL of the spirit, boasting larger labels aimed at achieving a unified aesthetic for the entire brand portfolio and improving visibility on store shelves.

Crafted at Destiladora Gonzalez Lux in Arandas, Mexico, El Mayor Tequila is derived exclusively from 100% estate-grown Blue Weber Agave sourced from the Jalisco valley. Their product line includes several varieties:

• - El Mayor Tequila Blanco: This unaged tequila presents a light and crisp body with delicate floral and pepper notes.
• - El Mayor Tequila Reposado: Aged minimally for nine months in white oak barrels, it offers a golden hue with hints of fruit, vanilla, and spice.
• - El Mayor Tequila Rosado Reposado: This unique blend is finished in Cabernet Sauvignon casks, bringing forth rich, smooth flavors with a hint of spiced-berry accents, after aging for nine months.
• - El Mayor Tequila Añejo: Designed for a sophisticated sipping experience, this tequila is aged between 18 to 36 months, resulting in a smooth product with caramel, grilled fruit, and brown spice notes.
• - El Mayor Tequila Extra Añejo: Aged a minimum of three-and-a-half years in American white oak barrels, this offering features a complex flavor profile with prominent notes of wood, caramel, dark chocolate, and hazelnut.
• - El Mayor Tequila Cristalino: This Añejo tequila is minimally aged and meticulously filtered through ultra-fine charcoal, providing a unique blend of complexity reminiscent of an Añejo, yet maintaining the clarity and brightness associated with a Blanco.

Brand Manager Kayleigh Longo emphasized the importance of ensuring consumers can easily recognize and select from El Mayor's various offerings amidst a crowded market. Building upon the prior use of the slim bottle design for its Cristalino and new Rosado Reposado varieties, the brand opted to standardize this approach across all expressions to foster a consistent brand identity.

El Mayor Tequila has garnered a host of accolades, including:

• - Gold medals for El Mayor Tequila Blanco at both the ASCOT and SIP Awards.
• - A double gold medal for El Mayor Tequila Reposado at the San Francisco World Spirits Competition, and an additional gold at the SIP Awards.
• - A double platinum and Best In Category designation for El Mayor Tequila Añejo at the ASCOT Awards.
• - Gold recognition for El Mayor Tequila Extra Añejo at the ASCOT Awards.
• - A platinum medal for El Mayor Tequila Cristalino at the SIP Awards.
• - The accolade of being among the top 10 tequilas worldwide at the 2025 International Wines and Spirits Competition (IWSC) for El Mayor Reposado.

For those interested in exploring El Mayor Tequila further or finding local retailers, more information and recipes can be accessed at ElMayor.com or through their social media channels on Facebook and Instagram at @elmayortequila.

About El Mayor Tequila

El Mayor Tequila stands as a premium brand within the Gonzalez family's 150-year legacy, overseen by fourth-generation Master Distiller Graciela Gonzalez. Their offerings are crafted with dedication, tradition, and passion, representing the essence of tequila culture and excellence.

About Luxco

Founded in St. Louis in 1958, Luxco is a leading producer and supplier of beverage alcohol products, driven to meet and exceed consumer expectations. Following its acquisition in 2021, Luxco operates under MGP Ingredients Inc. (Nasdaq: MGPI), boasting a robust portfolio that includes illustrious brands from various distilleries, such as Penelope, Remus, and Yellowstone Bourbon, alongside the acclaimed El Mayor Tequila. To delve into Luxco’s offerings, visit Luxco.com.