#Japan #Tokyo #Pricing Strategy #Dentsu #Consumer Insight

Exploring Pricing Strategies in the Era of Inflation

In response to the rising costs that consumers are encountering daily, Dentsu MacroMillennium Insight, in collaboration with Dentsu, will hold a free online seminar on October 7, 2025, titled "Pricing Strategies in the Era of Rising Costs - Dentsu's Pricing Strategy Model 'Marketing For Growth With Pricing'." This seminar aims to equip businesses with crucial insights and strategies to effectively adapt to pricing changes while maintaining consumer trust.

Background Context

As inflation becomes increasingly ingrained in our economy, prices of food items alone are expected to exceed 20,000 products in 2025, marking a 60% increase compared to last year's statistics of 12,520 items. The current financial environment indicates widespread pricing increases beyond food products, heightening the sensitivity among consumers concerning costs. Simultaneously, many brands have noticed that even with a price rise, they continue to enjoy consumer loyalty, emphasizing the importance of strategic pricing approaches.

In light of these changes, Dentsu has launched the 'Marketing For Growth With Pricing' model, designed to support organizations in making price changes that resonate positively with consumers. The seminar will delve into the framework of this model, focusing on consumer perceptions of pricing in conjunction with real-world survey results and case studies.

Key Features of the Webinar

This online seminar will provide invaluable insights through:

• - Examination of the relationship between brand image, pricing, and consumer demand.
• - Strategies for brands to remain attractive even post-price increase.
• - Analysis of consumer price perceptions and actual purchase behaviors.
• - Success stories and outcomes derived from implementing the 'Marketing For Growth With Pricing' strategy.

Who Should Attend?

This seminar is recommended for individuals who are:

• - Faced with price revisions but are concerned about possible consumer loss.
• - Looking to make compelling decisions regarding price adjustments or increases that can persuade both internal stakeholders and customers alike.
• - Aim to distinguish their brand amidst competitive pricing while maintaining or boosting brand value.
• - Involved in marketing, product planning, or corporate strategy regarding pricing and strategic development.
• - Keen on leveraging survey data and examples to bolster the rationale behind pricing strategies.

Learning Outcomes

Participants in this webinar can expect to learn:

• - The principles of developing pricing strategies anchored in brand image and consumer demand.
• - Tips on how to ensure they remain a selected brand even after price hikes.
• - Insights from analyses comparing consumer pricing perceptions to actual purchasing actions.
• - Practical applications of the 'Marketing For Growth With Pricing' model through case studies.

Webinar Details

• - Title: Pricing Strategies in the Era of Rising Costs - Dentsu's Pricing Strategy Model 'Marketing For Growth With Pricing'
• - Date & Time: October 7, 2025, from 1:00 PM to 2:00 PM (JST)
• - Registration Deadline: October 3, 2025, at 2:00 PM (JST)
• - Format: Online
• - Cost: Free
• - Registration URL: Sign Up Here

Program Outline

1. Background on the need for pricing design due to inflation.
2. Fundamental concepts of pricing and focus points of 'Marketing For Growth With Pricing'.
3. Explanation of the model supported by survey results and case studies.
4. Outcomes achievable by implementing 'Marketing For Growth With Pricing'.

Speaker Profiles

Mayu Kawashima

Marketing & Communication Planner at Dentsu. Developed strategies focused on consumer empathy, driving brand loyalty, and ensuring that consumers perceive value in pricing.

Akihiro Ogawa

Account Lead & Group Manager at Dentsu MacroMillennium Insight, with extensive experience in digital marketing, UX consulting, and market data analysis. Engages in business development and digital transformation strategies to enhance consumer solutions.

In summary, this seminar serves as a vital resource for understanding the complexities of pricing strategies in today’s economy, ensuring businesses can sustain profitability while fostering consumer loyalty.