#Japan #Tokyo #Fwee #TWICE #NAYEON

Exciting Event at Fwee Agit in Shinjuku

On a bustling day in Shinjuku, fans of the renowned Korean cosmetics brand, Fwee, were in for a delightful surprise as TWICE’s Nayeon made a special appearance at their flagship store, Fwee Agit in Lumine Est. As part of a thrilling fan event, Nayeon served as a one-day store manager, personally engaging with twenty lucky fans who were chosen through a raffle. This memorable encounter not only marked the celebration of new product launches but also strengthened the bond between fans and the beloved idol.

The event highlighted some of Fwee's latest offerings, including the much-anticipated collaboration colors debuting from the popular ‘Lip and Cheek Blur Pot.’ Two new shades, ‘PK00 Bunny’ and ‘ND00 Vanilla,’ inspired by Nayeon, joined the existing splendid range. Additionally, attendees got an exclusive first look at the ‘Rose of Session Stay Fit Tint,’ a vibrant tint that evokes the allure of blooming roses, perfect for the upcoming season.

Notably, the highly anticipated ‘All Day Cover Black Cushion’ was also unveiled, with its official release set for May 30. This product promises to redefine the concept of cushion foundations, featuring a lightweight formula and exceptional coverage that ensures a long-lasting, matte finish.

New Product Highlights

Lip and Cheek Blur Pot

• - Limited Color Set: 4 exclusive shades
• - Price: ¥3,960 (tax included)

The ‘Blur Pot’ is the flagship item of Fwee, boasting immense popularity in both Japan and Korea. With its innovative “Blur Lip Texture,” this product seamlessly fills in lip lines, allowing for a smooth, blurred lip makeup effect. After winning first place at the 2025 Olive Young Awards for the Contouring category, the release of the ‘Bunny’ and ‘Vanilla’ shades created quite a buzz, completely selling out shortly after launch. Customers at Fwee Agit can grab a special bundle of these shades at a discounted price of ¥2,700 (tax included).

All Day Cover Black Cushion

• - Available Colors: 5
• - Price: ¥2,860 (tax included)

Developed in collaboration with Korea's famous beauty creator, Minsco, this cushion foundation elevates the concept of coverage in cushion products. Featuring a lightweight feel and rich in skincare ingredients, this semi-matte cushion provides flawless coverage while ensuring comfort for the skin.

Rose of Session Stay Fit Tint

• - Available Shades: 24
• - Price: ¥1,760 (tax included)

This tint has already created a buzz in Southeast Asia, selling out within two days of its initial release. With the addition of six new shades inspired by Nayeon, Fwee offers a stunning range of rose tones suitable for all preferences. Fans can choose between two finishes: a dewy glow or a smooth matte finish, accommodating varying textures and moods.

Promotional Offers

As part of the launch festivities, Fwee Agit is offering a 20% discount on select items from May 30 to July 3. Additionally, for those shopping online at Qoo10, discounts of up to 45% are available from May 29 to June 10. A unique promotion featuring signed Nayeon posters will be available for patrons purchasing the ‘All Day Cover Black Cushion,’ adding an exclusive touch to their shopping experience.

Conclusion

Fwee is making significant strides in Japan's cosmetics market, building a solid presence across major cities. With their slogan ‘Feel Your Moment,’ Fwee is dedicated to transforming daily moments into something extraordinary through innovative products. As the brand continues to grow, collaborations with influential figures like Nayeon enhance their appeal, securing their place in the hearts of young beauty enthusiasts.

For more information about Fwee products and updates on upcoming events, visit their official website or follow them on social media platforms.