#United States #Austin #Customer Experience #Reality Based Group #Dave's Hot Chicken

Reality Based Group Partners with Dave's Hot Chicken

In a move set to elevate the dining experience for fans of Dave's Hot Chicken, the Reality Based Group (RBG), a leader in tech-driven mystery shopping services, has entered into a strategic partnership with this burgeoning restaurant chain. The collaboration aims to enhance customer experiences across all Dave's Hot Chicken locations by employing RBG's state-of-the-art video mystery shopping technology.

This strategic alliance is not just about improving service but is aimed at refining operational processes and ensuring brand consistency as Dave's Hot Chicken expands its reach. Known for its fiery flavor and bold menu offerings, the restaurant chain is keen on maintaining high standards across all its franchises. As noted by Josh Stern, CEO of RBG, “This partnership is centered around the customer experience as Dave's continues their incredible growth.”

The synergy between these two leaders promises to boost hospitality metrics significantly. Already, Dave's Hot Chicken has observed a notable surge in its Google review ratings, securing the highest customer feedback ratings in the food industry since the initiation of this partnership. Jim Bitticks, President of Dave's Hot Chicken, highlighted the importance of these video mystery shopping insights to franchisees: “Providing video mystery shoppers to our franchise owners and operators allows them to see how their restaurants are performing from the guest's perspective.” This not only rewards top performers but also identifies areas for improvement.

The Journey of Dave's Hot Chicken

Founded in 2017 by childhood friends Chef Dave Kopushyan, Arman Oganesyan, and Tommy Rubenyan, Dave's Hot Chicken commenced its entrepreneurial journey with a mere $900 in a parking lot with portable fryers. The east Hollywood brick-and-mortar location shortly followed, setting the stage for significant growth. The tipping point came in 2019, which saw a franchising agreement with Bill Phelps, ex-CEO of Wetzel's Pretzels, and movie producer John Davis.

With over 1,000 franchise rights sold across the globe, from the United States to the Middle East, Canada, and the U.K., the brand is poised to open an impressive 70 new locations this year alone. The mission of the company, as humorously echoed in an old Eater LA post, is to “blow the minds” of its diners. The brand has garnered significant celebrity interest, attracting investors such as Drake, Usher, and retired NFL player Michael Strahan, further solidifying its ambitious reach.

The Future Looks Bright

This partnership not only reflects a commitment to enhancing customer experience but also emphasizes innovation in operational processes for both organizations. RBG's expertise in mystery shopping aligns perfectly with Dave’s expansion goals, ensuring their spicy chicken - a fan favorite - is complemented by equally remarkable customer service.

As the industry struggles with staffing and operational hurdles in the post-pandemic landscape, this collaboration prioritizes an element that makes or breaks a dining experience - customer service. With insights gained through RBG's advanced tools and expert analyses, it becomes clearer how Dave's Hot Chicken will continue to build strong relationships with its patrons.

Conclusion

This partnership marks the dawn of a new era for Dave's Hot Chicken, ambitious as ever, with a focus on providing not just delicious meals but an exceptional customer experience that resonates with its brand promise. It is evident that through innovative partnerships, successful brands continue to soar, delighting customers and securing their position in a competitive market.