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Yahoo Data Solutions Updates DS.INSIGHT Basic

LINE Yahoo Corporation has taken a significant step forward in making data analysis more accessible with the recent update to its consumer analysis tool, DS.INSIGHT Basic. As of November 13, 2023, the tool provides enhanced user interface (UI) features and support functionalities for businesses seeking to harness the power of big data derived from various LINE Yahoo services. This upgrade aims to cater specifically to the feedback from users who have often perceived data analysis as unnecessarily complex.

The underlying goal of DS.INSIGHT is to demystify consumer insights for users without any specialized knowledge. By taking users through intuition-based analytical processes, the updated tool allows businesses to construct hypotheses around consumer interests and behaviors with unprecedented clarity. Such insights include identifying which demographics are focusing on specific keywords and determining broader industry themes that are gaining traction. This is possible thanks to a range of new support features designed to streamline the analytical journey.

Key Features of DS.INSIGHT Basic Update

User-Friendly Design

At the forefront of the update is a user-friendly interface that simplifies initial interactions with the DS.INSIGHT platform. The intuitive navigation system ensures even first-time users can operate the tool efficiently, thereby enhancing its accessibility.

Consumer Behavior Insights

To support users in comprehending consumer behavior, the tool dissects four key elements: WHO, WHEN, WHAT, and WHY. This breakdown is visually represented, making it more digestible and easier to analyze consumer actions.

Rich Visualization Options

With a variety of visual representations, such as tree maps and scatter plots, users can quickly compare and understand complex data sets. This approach allows for multifaceted analysis from various demographics and geographical perspectives, hence supporting deeper insights into market trends.

Personalization

An exciting addition is the new personalization features, enabling users to set preferences based on industry, areas of interest, and usage objectives. This customization enhances the relevance of identified keywords and topics tailored to individual user needs.

Update Details

The update consolidates the existing basic screen and keyword comparison into a single keyword analysis feature, which includes the new 'Search Volume Trends' function. Notably, the co-occurring keywords section has been expanded as well, now available as 'Detailed Co-occurring Keywords'.

• - Top Page Enhancements: Users can now find information more efficiently with navigation buttons corresponding to analysis objectives. This includes exploring from trending keywords, analyzing the past month's demographic search trends, and reviewing keyword history to identify shifts in consumer interests.

• - Keyword Analysis Screen: This screen allows a detailed visual representation of search tendencies based on variables such as gender, age, and location. Users can readily glean insights into what consumers are interested in and why at a glance, thanks to a variety of graphs and distribution charts.

Individual Settings Functionality

The personalized settings will enable users to continuously fine-tune their preferences, helping them discover more relevant keywords and content aligned with their business objectives. These settings are flexible and can be modified anytime, functioning across the entire DS.INSIGHT suite.

Moreover, the current DS.INSIGHT Basic format will remain accessible until March 31, 2026, via a banner on the homepage for those who wish to continue using it in its existing form.

Looking Ahead

With this update, Yahoo Data Solutions aims to provide an increasingly comprehensive ecosystem for utilizing big data, bringing more significant value back to society.

Related Information

To celebrate the launch of these new features, LINE Yahoo will host a seminar on consumer analysis and market research using the DS.INSIGHT tool.

Seminar Details

• - Title: Easily Achieve Consumer Analysis and Market Research! Overview of LINE Yahoo's Big Data Analysis Tool DS.INSIGHT
• - Schedule: November 20, 2025, and December 4, 2025
• - Format: Online only
• - Registration Link: DS.INSIGHT Seminar Registration

What is DS.INSIGHT?

DS.INSIGHT is a desktop research tool that enables users to conduct their analyses based on the wealth of search and consumer flow data held by LINE Yahoo. It includes features for analyzing consumer interests, historical search behaviors, and emerging trends, all ideal for businesses keen on leveraging big data for strategic insights. The month-to-month starter plan is priced at 100,000 yen, with options for additional services available.

For those eager to explore DS.INSIGHT's functionality firsthand, a free seven-day trial is available at Free Trial Registration.

For more information, visit the official websites of Yahoo Data Solutions and DS.INSIGHT.