Amuz Distribution Transformed into Just For Entertainment Distribution for Expanded Global Reach
In a significant shift within the entertainment industry, Amuz Distribution has officially been rebranded as Just For Entertainment Distribution. This transformation, announced by Alex Avon, the Chief Marketing Officer of Just For Entertainment, marks an exciting new chapter for the company following its acquisition of the renowned Just For Laughs portfolio in June 2024. The Just For Laughs portfolio includes the hugely popular hidden camera series, "Gags," which has entertained audiences across more than 100 territories globally.
The rebranding from Amuz to Just For Entertainment Distribution signifies the company's commitment to evolving its distribution division to encompass a broader array of scripted and unscripted content that aims to uplift and entertain viewers. Among the existing gems in their catalogue are award-winning shows like "About Antoine," alongside the highly successful autobiographical film "1995," which dominated the Quebec box office for the summer of 2024. Other notable titles include the sketch comedy series "Abroad," the animated comedy "Babyatrice," and the dramedy series "Larry." Furthermore, the popular hidden camera show "Just For Laughs Gags" continues to be a staple in their offerings.
Just For Entertainment Distribution is set to capitalize on its new identity by strategically monetizing its vast array of assets. The organization has adopted a comprehensive, 360-degree approach to distribution that aims to maximize the reach of its content across global markets. The distribution unit is also expanding its presence on Free Ad-Supported Streaming Television (FAST) channels, with syndication agreements in place across over 30 platforms, including popular services like Amazon Fire TV, Roku, Google TV, and more. This broad distribution strategy positions Just For Entertainment at the forefront of the rapidly evolving media landscape, making it one of Canada's largest independent media companies in terms of reach.
"Just for Entertainment (JFE) Distribution represents a natural evolution for our holding company," Avon commented. He added, "We are excited to broaden our 360-degree strategy by enhancing our global program distribution and monetization efforts through digital channels. Together with Zoé Crabtree, our Distribution Director of Sales and Acquisition, and Carlos Pacheco, our Director of Monetization for OTT, we are committed to our mission of 'keeping the world feeling good' by offering a wider array of new television, comedy, and music programs that we produce."
Established in Quebec City, Just For Entertainment Distribution has a clear mission: to spread joy and laughter around the world through both scripted and unscripted programming. The company’s commitment to creating and selling original content has been reinforced by its robust distribution strategy, focusing on securing and leveraging comprehensive rights. As JFE Distribution embarks on this new journey, it carries forward the legacy of Amuz Distribution, aiming to enhance its status within the global entertainment industry. The excitement surrounding this evolution speaks volumes about the potential of Just For Entertainment Distribution and its dedication to providing heartwarming and entertaining content for audiences across the globe.
As the company moves forward, it will continue to innovate and explore new ways of engaging audiences while staying true to its core mission. With a promise to keep the world feeling good, Just For Entertainment Distribution is poised for success, ready to roll out more captivating programming that resonates with viewers worldwide.
The rebranding from Amuz to Just For Entertainment Distribution signifies the company's commitment to evolving its distribution division to encompass a broader array of scripted and unscripted content that aims to uplift and entertain viewers. Among the existing gems in their catalogue are award-winning shows like "About Antoine," alongside the highly successful autobiographical film "1995," which dominated the Quebec box office for the summer of 2024. Other notable titles include the sketch comedy series "Abroad," the animated comedy "Babyatrice," and the dramedy series "Larry." Furthermore, the popular hidden camera show "Just For Laughs Gags" continues to be a staple in their offerings.
Just For Entertainment Distribution is set to capitalize on its new identity by strategically monetizing its vast array of assets. The organization has adopted a comprehensive, 360-degree approach to distribution that aims to maximize the reach of its content across global markets. The distribution unit is also expanding its presence on Free Ad-Supported Streaming Television (FAST) channels, with syndication agreements in place across over 30 platforms, including popular services like Amazon Fire TV, Roku, Google TV, and more. This broad distribution strategy positions Just For Entertainment at the forefront of the rapidly evolving media landscape, making it one of Canada's largest independent media companies in terms of reach.
"Just for Entertainment (JFE) Distribution represents a natural evolution for our holding company," Avon commented. He added, "We are excited to broaden our 360-degree strategy by enhancing our global program distribution and monetization efforts through digital channels. Together with Zoé Crabtree, our Distribution Director of Sales and Acquisition, and Carlos Pacheco, our Director of Monetization for OTT, we are committed to our mission of 'keeping the world feeling good' by offering a wider array of new television, comedy, and music programs that we produce."
Established in Quebec City, Just For Entertainment Distribution has a clear mission: to spread joy and laughter around the world through both scripted and unscripted programming. The company’s commitment to creating and selling original content has been reinforced by its robust distribution strategy, focusing on securing and leveraging comprehensive rights. As JFE Distribution embarks on this new journey, it carries forward the legacy of Amuz Distribution, aiming to enhance its status within the global entertainment industry. The excitement surrounding this evolution speaks volumes about the potential of Just For Entertainment Distribution and its dedication to providing heartwarming and entertaining content for audiences across the globe.
As the company moves forward, it will continue to innovate and explore new ways of engaging audiences while staying true to its core mission. With a promise to keep the world feeling good, Just For Entertainment Distribution is poised for success, ready to roll out more captivating programming that resonates with viewers worldwide.
Topics Entertainment & Media）
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