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LEFANA: Empowering Real Estate Branding for Women

LEFANA, a Tokyo-based creative company led by Rei Kanayama, has made waves in the marketing sector with a strong focus on women's branding. Known for their pioneering work in creating engaging branding strategies tailored for female consumers, LEFANA has recently expanded its services into the real estate arena. This initiative aims to offer a comprehensive ‘SNS × WEB branding support service’ tailored specifically for the needs of real estate businesses.

A Unique Approach to Real Estate Marketing

The new service encompasses several key components essential for attracting clients in the real estate sector, including brand design, marketing strategies, social media operation, web development, and advertising analysis—all delivered through a one-stop shop model. The company aims at strategically supporting real estate firms that sell renovated and new condos, ensuring a seamless journey for enhancing client engagement.

The Significance of Female-Centric Design

LEFANA firmly believes that women hold significant purchasing power, particularly in home-related expenses. Understanding that women often influence buying decisions in family settings, the company focuses on utilizing a female perspective in its creative process. By employing a predominantly female staff, LEFANA integrates unique insights into their marketing endeavors.

Moreover, the company has achieved the top ranking in Google searches for terms like ‘women-focused branding company’ and ‘women-oriented SNS operation’. This success has allowed LEFANA to cater to numerous clients across various industries and now includes the real estate sector as a focus area to strengthen ‘real estate × female-oriented branding’.

The Changing Landscape of Property Searching

With the rise of social media, the dynamics of how users search for real estate is evolving. Today, an increasing number of people are beginning their property searches on platforms like Instagram before visiting company websites. This shift presents a unique opportunity for real estate companies to leverage social media as a significant avenue for client engagement.

Success Stories:

1. Japan Quality Estate: This renovation-focused real estate company generated inquiries through Instagram for a high-end property priced at 700 million yen.
- LEFANA’s Support: Styling the company's Instagram account, including content creation and daily management.
- Follow them on Instagram

2. FANTAS Technology: This firm expanded its follower base from 100 to 18,000 within a year using Instagram, a listing ad, and official LINE communications.
- LEFANA’s Support: Consulting for content creation, ad management, and developing their official LINE account.
- Follow them on Instagram

3. Tower Smart: Increased its followers from 1,000 to over 8,100 in just nine months, showcasing the impactful role of strategic social media management.
- Follow them on Instagram

Choosing the Right Marketing Strategies

The distinct feature of LEFANA's new service lies in its ability to integrate all necessary marketing elements for real estate client attraction into one cohesive unit capable of managing production, marketing, and advertising analyses.

Key Components:

• - SNS Marketing: Customized strategies for each property, employing a targeted persona approach and a women-oriented design for social media posts to maximize engagement.
• - Web Development: Creating visually appealing and intuitive web platforms that resonate with the female purchasing motivations.
• - Branding and Advertising Strategy: Utilizing techniques such as 3C analysis and persona setting to create effective and measurable promotional strategies, ensuring a clear return on investment.

Seminar on Achieving 200% Growth

LEFANA is actively conducting seminars for real estate companies with the aim of achieving a 200% increase in sales through effective SNS and web marketing strategies. The seminars highlight the nuances of customer engagement and successful content creation for social media.
Participants can expect to learn:

• - Techniques to engage customers effectively
• - Trends in resonating social media content
• - Tips on optimizing websites for enhanced visibility

These seminars aim at providing actionable insights, relying on quantitative data to guide decision-making, thereby unlocking new perspectives for the unique market of real estate customers.

Proven Track Record

Over its 16 years in business, LEFANA has successfully assisted over 5,000 clients, including publicly listed companies, through approaches intertwined with branding, web design, advertising, and influencer partnerships.

To learn more about LEFANA's comprehensive services or to get in touch for inquiries, please visit LEFANA's Website or fill out the contact form for personalized assistance.