M&M'S Launches First Freeze-Dried Candy with POP'd Caramel: A Sweet Innovation
M&M’S® has unveiled its much-anticipated POP'd Caramel, making waves in the snack world by introducing its first-ever freeze-dried candy to consumers. Following the success of the SKITTLES POP'd release in 2024, Mars is keen to capitalize on the rising trend of freeze-dried snacks that have captivated social media and consumer taste preferences nationwide.
With a classic caramel flavor that fans have loved over the years, M&M'S POP'd Caramel features a unique, crispy, and crunchy texture. According to Martin Terwilliger, VP of Marketing at Mars Wrigley North America, this new treat not only retains the essence of M&M's beloved caramel but also offers an innovative snacking experience that combines fun and flavor in a way never seen before. The tagline "It's More Fun Together" emphasizes the essence of sharing and enjoying this delightful snack in everyday moments, making it a perfect choice for all occasions.
The M&M'S POP'd Caramel will first debut in a 5.5oz Small Stand-Up Pouch available for purchase on TikTok Shop and MMS.com starting November 3, followed by an exclusive launch in MM'S Stores on November 10. Afterward, consumers can look forward to nationwide availability beginning January 2026, with promises of additional sizes to hit the shelves later in the year.
This unique marketing strategy aligns with a growing consumer demand for exciting and bold textures in their snacks. As more and more people flock to new snacks that break the mold, M&M'S aims to meet this demand with its innovative offerings. The freeze-drying process, coupled with the caramel flavor fans know and love, presents a light, delightful crunch that is sure to be a hit among sweet-toothed snackers.
The buzz surrounding M&M'S POP'd Caramel seems promising, with social media platforms already silencing consumers eager to get their hands on this new product. By launching on platforms popular among snack enthusiasts, Mars is ensuring that excitement continues to build.
Mars, Incorporated, the parent company of M&M'S, prides itself on establishing a business model that focuses on realizing the world we envision for tomorrow by how they operate today. With an impressive portfolio of beloved brands—such as ROYAL CANIN®, PEDIGREE®, and SNICKERS®—it’s clear that they know a thing or two about satisfying consumer cravings globally. Through a commitment to high-quality products and responsible business practices, Mars upholds a legacy of delighting customers, whether they are humans or pets.
For more information on the exciting new M&M'S Caramel POP'd, as well as additional offerings from Mars, you can visit MMS.com or follow them on popular social media platforms like Facebook, X, TikTok, and Instagram. Get ready to pop into the future of snacking this upcoming season with M&M'S and make your everyday moments just a bit sweeter!
With a classic caramel flavor that fans have loved over the years, M&M'S POP'd Caramel features a unique, crispy, and crunchy texture. According to Martin Terwilliger, VP of Marketing at Mars Wrigley North America, this new treat not only retains the essence of M&M's beloved caramel but also offers an innovative snacking experience that combines fun and flavor in a way never seen before. The tagline "It's More Fun Together" emphasizes the essence of sharing and enjoying this delightful snack in everyday moments, making it a perfect choice for all occasions.
The M&M'S POP'd Caramel will first debut in a 5.5oz Small Stand-Up Pouch available for purchase on TikTok Shop and MMS.com starting November 3, followed by an exclusive launch in MM'S Stores on November 10. Afterward, consumers can look forward to nationwide availability beginning January 2026, with promises of additional sizes to hit the shelves later in the year.
This unique marketing strategy aligns with a growing consumer demand for exciting and bold textures in their snacks. As more and more people flock to new snacks that break the mold, M&M'S aims to meet this demand with its innovative offerings. The freeze-drying process, coupled with the caramel flavor fans know and love, presents a light, delightful crunch that is sure to be a hit among sweet-toothed snackers.
The buzz surrounding M&M'S POP'd Caramel seems promising, with social media platforms already silencing consumers eager to get their hands on this new product. By launching on platforms popular among snack enthusiasts, Mars is ensuring that excitement continues to build.
Mars, Incorporated, the parent company of M&M'S, prides itself on establishing a business model that focuses on realizing the world we envision for tomorrow by how they operate today. With an impressive portfolio of beloved brands—such as ROYAL CANIN®, PEDIGREE®, and SNICKERS®—it’s clear that they know a thing or two about satisfying consumer cravings globally. Through a commitment to high-quality products and responsible business practices, Mars upholds a legacy of delighting customers, whether they are humans or pets.
For more information on the exciting new M&M'S Caramel POP'd, as well as additional offerings from Mars, you can visit MMS.com or follow them on popular social media platforms like Facebook, X, TikTok, and Instagram. Get ready to pop into the future of snacking this upcoming season with M&M'S and make your everyday moments just a bit sweeter!
Topics Consumer Products & Retail）
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