#Japan #Tokyo #K-Culture #DECO LAB #IZUMIC

DECO LAB: A Unique Decor Experience in Shinjuku

On March 1, 2026, Tokyo’s vibrant Shinjuku area will witness the grand opening of DECO LAB, an innovative shop specializing in decoration activities, beloved by the younger generations in South Korea. Operated by the limited liability company IZUMIC, headquartered in Shinjuku, DECO LAB aims to bring the latest decoration trends from Seoul directly to Japan’s capital.

The Rise of Dekohaku in Korea

In South Korea, especially among the Gen Z demographic, dekohaku—or decoration activities—has gained mass popularity. This cultural trend allows individuals to create unique items by mixing and matching decorative parts, a phenomenon that has captivated many in the bustling Dongdaemun Market. DECO LAB will serve as an experiential hub where enthusiasts can enjoy such activities locally, offering a vibrant way to engage in their interests, often referred to as 'oshi-katsu', involving the celebration of favorite activities or idols.

A Treasure Trove of Decorative Parts

DECO LAB will feature one of the largest selections of decorative parts imported directly from Korea. Patrons can expect:

• - Numerous themes like flowers, hearts, and ribbons,
• - 3D designs such as bears, moons, crowns, and feathers,
• - Trendy Korean elements like aurora beads.

With this extensive inventory comprising thousands of options, customers can mix and match to create a staggering 990 trillion possible combinations of designs, providing creativity without limits.

Customization Beyond Pens

In addition to the highly sought-after decorative pens, DECO LAB also offers customization options for:

• - Hand mirrors,
• - Keychains.

These personalized items serve as excellent daily accessories and thoughtful gifts, enhancing the experience of oshi-katsu activities.

Easy Customization in Just Three Steps

Customers can enjoy a hassle-free customization experience through a simple three-step process:
1. Choose a Base (pen, mirror, etc.),
2. Select Your Favorite Parts,
3. Assemble in Order to complete your unique creation.

This standing format invites spontaneity, allowing customers to simply walk in without reservations and begin creating right away.

Opening Special Prices

To celebrate the launch, DECO LAB will offer limited-time introductory prices:

• - Ballpoint Pens: 2-piece set for 2,000 yen (tax included), 4-piece set for 3,500 yen (tax included),
• - Mirrors: 2-piece set for 2,500 yen (tax included),
• - Keychains: 2-piece set for 2,500 yen (tax included).

With such attractive prices, this will surely become a must-visit for anyone looking to dive into K-culture in Shinjuku.

Store Details

Address: DECO LAB, 1-24-8 Hyakuninmachi, Shinjuku, Tokyo, 169-0073
Opening Date: March 1, 2026
Hours: 10:00 AM - 6:50 PM
No reservations needed, and eager customers can explore the shop’s offerings at their leisure.

About IZUMIC

IZUMIC is dedicated to planning, producing, and selling a variety of Korean-related products through its direct outlets and online store. With an established presence across 27 locations, they strive to provide authentic Korean experiences outside the country.

For more information, you can visit IZUMIC's official website or their Instagram page.

For media inquiries, please contact:
IZUMIC PR Office,
Contact: Masaki Shintani
Email: [email protected]