#Japan #Osaka #Frozen Yogurt #Meiji Bulgaria #Blueberry Dessert

Meiji Bulgaria Frozen Yogurt Dessert Blueberry

Meiji Company, under the leadership of President Bunjiro Yao, celebrates a major milestone with the launch of its latest product, the "Meiji Bulgaria Frozen Yogurt Dessert Blueberry," set to hit stores nationwide on September 29, 2025. This product follows the phenomenal success of the previous releases and aims to captivate yogurt lovers with its creamy richness and delightful blueberry flavor.

The dessert features a unique blend of specially developed yogurt designed for ice cream, creating a smooth and creamy texture that is enveloped in a tart and sweet blueberry fruit sauce. The yogurt base is fermented using the company's proprietary LB81 lactic acid bacteria, which contributes to a refreshing aftertaste that complements the richness of the ice cream. By utilizing a low-temperature freezing method, the dessert achieves its signature smooth mouthfeel, allowing consumers to enjoy a perfect harmony of flavors.

Blueberry flavor has been a fan favorite within the Meiji Bulgaria yogurt line, known for its compatibility with yogurt. The initial release of this product in March 2023 was met with overwhelming enthusiasm, with 88.3% of customers indicating that they would like to purchase it again. This feedback further fuels the excitement surrounding its return.

The initial launch of the 'Meiji Bulgaria Frozen Yogurt Dessert' in March 2022 introduced a new type of frozen yogurt dessert that balances the richness expected from ice cream with the light, refreshing aftertaste of yogurt. To date, the series has surpassed 100 million units sold, a testament to its popularity among consumers and its position in the market.

With the launch of the Blueberry Frozen Yogurt Dessert, Meiji aims to expand the world of delicious and joyful dining experiences, positively contributing to customers’ healthy lifestyles.

YATAI Festival Sampling Event

As part of the promotional activities for the new product, Meiji will host a sampling event at the "TV Osaka Yatai Festival 2025," taking place from September 19 to 23 at the Flower Expo Memorial Park in Tsurumi Green Space. On September 20 and 21, visitors will have the chance to taste the "Meiji Bulgaria Frozen Yogurt Dessert" and experience it as the perfect finishing touch to bold flavors, such as curry, yakisoba, takoyaki, and grilled meat.

Event Details:

• - Event Name: TV Osaka Yatai Festival 2025
• - Booth Name: Post-Meal Exclusive Ice Cream Shop - Meiji Bulgaria Frozen Yogurt Dessert
• - Date: September 20 and 21, 2025, from 10:00 AM to 8:00 PM
• - Venue: Flower Expo Memorial Park, Tsurumi Green Space, 2-163 Midorikoen, Tsurumi-ku, Osaka, 538-0036
• - Quantity: A total of 10,000 desserts available over two days, served until supplies last.
• - Participation Method: Attendees who purchase food worth 1,000 yen or more will receive an "Ice Cream Exchange Ticket". Bring this ticket to the Meiji Bulgaria Frozen Yogurt Dessert booth to claim your treat.

Don't miss this exciting opportunity to taste the delicious Meiji Bulgaria Frozen Yogurt Dessert, a crowd favorite preparing to make a strong comeback!