CME Group Becomes First Official Jersey Patch Sponsor for Chicago White Sox

CME Group Partners with Chicago White Sox

In a historic move that sets a new precedent in sports sponsorship, the CME Group has been named the first-ever jersey patch sponsor for the Chicago White Sox. This multiyear agreement represents a significant partnership between two iconic Chicago institutions, aimed at elevating their brand presence and fostering community connections.

A Game-Changing Partnership

The CME Group is recognized as the world's leading derivatives marketplace, and its involvement with the White Sox will see its logo prominently displayed on the team’s jerseys across all levels of play - from Spring Training to the postseason. With the baseball season already garnering massive attention, this partnership is not only timely but strategic, given the White Sox's expanding global reach.

As part of the deal, the CME logo will appear on home, road, and alternate jerseys, including the special MLB Nike City Connect uniform. This visibility is expected to merge sports with finance, capturing the attention of a diverse audience.

Terry Duffy, CEO and Chairman of CME Group, eloquently stated the synergy between the two organizations, noting that both contribute significantly to the broader Chicago community while appealing to worldwide audiences. This partnership is more than just branding; it is about reflecting shared values and ambitions.

Brand Visibility and Significance

In addition to the jersey patch, CME Group will enjoy other promotional opportunities, including fixed signage behind home plate at Guaranteed Rate Field during White Sox games. This prominent positioning aligns perfectly with the financial services powerhouse as it seeks to enhance its outreach, especially in the retail market. The partnership promises to resonate with fans and stakeholders alike, amplifying the shared narrative of grit and achievement.

Brooks Boyer, White Sox Chief Revenue and Marketing Officer, emphasized the significance of collaborating with a Chicago-based partner. He reflected on how the White Sox uniform designs symbolize much more than aesthetics; they embody the spirit of the team and the city. The bold move aims to reinforce the essence of Chicago and extend its message globally.

Uniform Reveal and Upcoming Events

The partnership will debut on February 20, 2026, during the Cactus League play, when the White Sox face off against their city rivals, the Chicago Cubs. Fans can look forward to seeing their team in the new uniforms for the very first time in the regular season opener against the Milwaukee Brewers on March 26, followed by the home opener on April 2 against the Toronto Blue Jays.

As the season progresses, this collaboration will not only serve to strengthen fan engagement but also raise awareness of CME Group’s initiatives and offerings. The alignment of these two brands showcases a progressive approach to sports sponsorship, proving that both the financial and sports worlds can find mutual growth through collaboration.

Conclusion

This exciting partnership marks a milestone in the realm of sports sponsorship, as CME Group and the Chicago White Sox come together to create a unique platform for promoting their brands and values. With plans for innovative promotions and community engagement, this is just the beginning of a promising relationship that fans and stakeholders will surely appreciate. For those eager to follow the White Sox progress throughout the season, more information can be accessed through their official website at whitesox.com/cme.