Sarah Rasmusen Takes the Helm as Chief Marketing Officer at Flinn Scientific

Flinn Scientific, a prominent player in the science education sector, has announced the appointment of Sarah Rasmusen as their new Chief Marketing Officer (CMO). Rasmusen, who previously served as Flinn’s interim CMO, is stepping into this permanent role with a wealth of experience under her belt. She possesses over 25 years in both retail and digital marketing, demonstrating a proven track record in driving brand growth and enhancing customer engagement across leading organizations.

In her new capacity, Rasmusen will spearhead Flinn’s marketing initiatives, develop brand strategies, and lead digital evolution efforts, all while supporting the company’s mission to empower science educators across the country. The significance of her role cannot be understated; as Rasmusen states, "As both a marketer and a parent, this opportunity holds great professional and personal appeal. Flinn’s work supports the teachers who spark curiosity in my own teen. I am proud to be part of a company that truly values all educators and helps them thrive."

Mac Gamse, the CEO of Flinn Scientific, underscored Rasmusen’s strategic insight and creative mindset, which he believes will enhance the company’s connection to educators and ensure classrooms are equipped with necessary tools to inspire future scientists. Rasmusen’s commitment to education resonates deeply with Flinn's core values, and her leadership is expected to significantly contribute to the organization’s ongoing success.

Before joining Flinn Scientific, Rasmusen most recently held the position of Interim Chief Marketing Officer at Build-A-Bear Workshop. She previously excelled in executive roles at Lands’ End, where she was instrumental in overseeing customer experience, digital marketing and commerce, for a portfolio valued at over $1 billion.

For more than forty years, Flinn Scientific has established itself as a trustworthy partner to educators, especially in the STEM (Science, Technology, Engineering, and Mathematics) field. The company’s dedication lies in providing quality laboratory supplies, chemicals, instructional resources, and essential safety protocols necessary for educational excellence. With headquarters nestled in Batavia, Illinois, Flinn Scientific aims to evolve with the educational landscape to meet the diverse needs of teachers and their students.

Rasmusen’s appointment as CMO not only signifies a step forward for Flinn Scientific but also reflects the continuous growth and importance of science education in preparing our future generations. Rasmusen’s rich experience and passion for improving educational experiences provide a promising outlook for the company's future.

To learn more about Flinn Scientific and their resources for K-12 science educators, visit Flinn Scientific's website.