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Shutterstock Expands into AI Services

Shutterstock, Inc. (NYSE: SSTK), known for its diverse range of creative and GenAI solutions, has recently rolled out a suite of innovative AI services tailored for model builders. Announced during SF Tech Week, this new initiative is designed to provide specialized training datasets and evaluation tools that facilitate the development of next-generation AI systems. As demand for AI capabilities continues to rise, Shutterstock is evolving from a mere data provider to a comprehensive partner in model creation, training, and assessment.

Custom Datasets and Human-Centered Models

Shutterstock's new offerings leverage its expansive content library and metadata licensing to deliver custom datasets at scale. With production hubs in over 150 countries and a network of more than 2 million contributors, the company is well-positioned to meet the varied needs of model builders across different mediums and aesthetics. The datasets created are structured and include critical information such as before-and-after pairs, production notes, and extensive metadata, which are essential in training high-quality models.

Moreover, Shutterstock emphasizes the importance of human-centered models, ensuring that the AI systems developed align closely with human preferences and creative intents. This is achieved through creative-expert preference data derived from professional creatives who provide nuanced aesthetic judgments. This structured approach enhances reinforcement learning and quality assessments, which are crucial for refining generative models.

Comprehensive Support for Training Lifecycles

Shutterstock's AI services span the entire model training lifecycle, offering comprehensive support that includes:

• - Custom Content Production: Build tailored datasets that encompass every aesthetic and region.
• - Creative-Expert Preference Data: Leverage professionals for aesthetic evaluations to capture intent and quality.
• - Curation and Annotation Services: Utilize advanced machine learning tools and human reviewers for detailed trait-specific scoring and clustering.
• - Evaluation and Performance Insights: Implement end-to-end evaluation pipelines with standard prompts and expert audits for safety and brand fit.

These features ensure model builders gain valuable insight into their projects by highlighting areas that require improvement.

Strategic Collaborations Enhance AI Development

Shutterstock’s shift into AI services has established it as a vital partner for industry leaders such as NVIDIA, Meta, and OpenAI. These collaborations are geared towards shaping the standards and tools required for future advancements in generative AI across various disciplines including 3D modeling, imagery, text, and video content. Michelle Kwon, Head of Operations and Partnerships at Runway, remarked on the strategic value Shutterstock provides not only through its data offerings but also through continual feedback that enhances the performance of AI technologies. This feedback loop is invaluable in refining the capabilities of AI systems.

Closing the Gap Between AI and Human Expectations

The introduction of these AI services reflects Shutterstock’s ambition to bridge the gap between emergent model capabilities and human expectations. By providing a resource-rich environment that intertwines creativity and technology, Shutterstock empowers model builders with the necessary tools to create safer, more effective AI systems that genuinely resonate with users. As AI applications proliferate across sectors, Shutterstock's robust infrastructure positions it decisively at the forefront of this transformation.

For businesses, creatives, and organizations looking to harness the power of AI in their workflows, Shutterstock's new suite of services could prove to be a game-changer. To learn more about these offerings and how they can impact your AI initiatives, visit Shutterstock's AI Services page.

About Shutterstock

Shutterstock specializes in turning creative ideas into impactful realities. It is a powerhouse with the world's largest collection of high-quality licensable assets and data solutions, serving as an essential resource for businesses looking to elevate their creative projects. With a commitment to providing innovative solutions, Shutterstock continues to pave the way for the next generation of creative and AI-driven tools. Follow their journey on various social media platforms to stay updated on their latest offerings.