Transforming Sales Efficiency: NTT Card Solution Implements SalesNow Database

Optimizing Sales Efficiency with SalesNow

In an era where efficiency is paramount, the adoption of advanced tools can dramatically enhance sales operations. NTT Card Solution, known for its innovative digital financial services, has recently integrated the SalesNow corporate database into its operations. This move comes as part of a strategic expansion initiative aimed at improving organizational sales efficiency.

About NTT Card Solution

NTT Card Solution Co., Ltd., based in Shinagawa, Tokyo, is renowned for providing electronic money gift services such as "EJOICA" and issuing digital local currency. As they embrace digital transformation, the company's leadership recognized the need for a robust solution to tackle various inefficiencies within their sales processes.

The Challenge Before Implementation

Before implementing SalesNow, NTT Card Solution faced several challenges:

- Outbound Sales Challenges: The company was in the initial phases of establishing its Information Systems (IS) and found itself struggling to strengthen its outbound sales efforts.
- Inefficient Data Collection: Crafting sales lists and analyzing corporate data was a labor-intensive process, lacking efficiency and speed.
- Response to Diversifying Needs: The company grappled with responding to diverse customer needs, often lacking timely and actionable information.
- Information Barriers: Collecting data relevant to their group companies posed significant hurdles, hindering expansion efforts.

Deciding Factors for SalesNow Implementation

NTT Card Solution chose to go with SalesNow for multiple reasons:

- Targeting Precision: SalesNow's unique "activity search" feature allowed for highly detailed targeting of potential clients.
- Real-Time Data Access: The richness of data and the real-time nature of information provided were compelling factors.
- Ease of Managing Existing Customers: The clarity in how SalesNow could enhance efficiency in managing existing customer relationships was evident.

Results After Integration

The effects of integrating SalesNow were substantial:

- Accelerated Data Retrieval: The process of acquiring corporate information became significantly faster, with immediate access to IR materials.
- Enhanced Targeting Accuracy: Improved targeting precision meant NTT Card could efficiently reach out to businesses that fit their customer profile.
- Effective Proposals: By utilizing departmental contact and activity information, the sales team was able to navigate through obstacles, such as overcoming reception barriers.
- Time Savings: They achieved an estimated saving of about one business day's worth of effort per month, freeing up time for preparation tasks.

Future Outlook

Looking ahead, NTT Card Solution has outlined plans to further harness SalesNow’s capabilities:

- Proactive Proposals: They aim to approach medium-to-long-term projects with timely suggestions based on the current market landscape.
- Strategic Segmentation: Both new and existing client strategies will undergo revisions to leverage segmentation effectively.
- Adapting to Fast-Moving Markets: In response to an ever-evolving market, the organization will focus on establishing a sales system that utilizes real-time insights effectively.

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About SalesNow

SalesNow is an AI-powered cloud-based corporate database that encompasses data from around 5.4 million companies in Japan, making it one of the largest corporate databases available. It addresses the inefficiencies often found in B2B sales activities, enabling sales teams to leverage data across various scenarios. With SalesNow, organizations can make informed decisions leading to enhanced productivity and the establishment of next-generation sales frameworks.