#Lilly Pulitzer #Vintage Vault #Lilly's Zoo

Lilly Pulitzer's Vintage Vault: A Colorful Journey into the Past

Lilly Pulitzer, the quintessential American Resort Wear brand, is excited to announce the launch of the Vintage Vault, a vibrant tribute to its illustrious history of over 65 years. This new initiative not only celebrates Lilly Pulitzer's iconic designs but also invites a new generation to experience the joy that these prints have brought to countless lives.

Originally founded in Palm Beach in 1959, Lilly Pulitzer transformed the landscape of resort wear with her innovative use of colorful patterns and carefree silhouettes. The Vintage Vault represents a significant milestone for the brand as it revisits and revives the beloved archival prints that have defined its legacy.

A Nod to Timelessness

The Vintage Vault will house an extensive collection that marries heritage with modernity. By combining the print library from 1962 to 1985, recently acquired from a private collector, with the archives from 1994 onwards, Lilly Pulitzer aims to reconnect fans with the whimsical designs that characterize its brand.

As Michelle Kelly, CEO of Lilly Pulitzer, puts it: "With the opening of the Vintage Vault, we're connecting with some of the most iconic designs in our brand's history." This initiative not only honors the past but also seeks to inspire a new audience to embrace Lilly's signature style filled with optimism and artistry.

First Print Drop: Lilly's Zoo

Kicking off the Vintage Vault experience is the much-anticipated release of Lilly's Zoo, a playful print originally launched in 1974. Back in its classic, vibrant hues, this beloved design has been reimagined across women's apparel and the classic children's Shift. Scheduled to debut on August 21st, Lilly's Zoo is set to be a limited-edition drop, evoking a sense of nostalgia while appealing to modern sensibilities.

The decision to refresh and bring these heritage prints back underscores Lilly’s commitment to blending artistic innovation with contemporary fashion. This approach allows fans to collect unique pieces while celebrating the brand’s rich history.

More Surprises Await

As the Vintage Vault unfolds, Lilly Pulitzer plans to introduce additional limited-edition releases and collaborative efforts that will keep the spirit of the brand alive. As Mira Fain, Chief Creative Officer, shares,