#USA #San Diego #Breast Cancer #Blenders Eyewear #Coach Prime

Blenders Eyewear and Coach Prime's Bold Initiative for Breast Cancer Awareness

Blenders Eyewear, a prominent name in the eyewear industry, has announced a remarkable collaboration with Deion "Coach Prime" Sanders. Together, they are launching a special collection of sunglasses to promote breast cancer awareness, further demonstrating their commitment to social responsibility. With the new PRIME21 MOD sunglasses, Blenders aims not only to provide stylish eyewear but also to support the Keep A Breast Foundation.

Debuting on October 9, 2025, every pair sold will contribute 100% of profits to the foundation, which is dedicated to educating and preventing breast cancer. This initiative is particularly significant as it highlights an important health issue that affects many people.

The limited-edition PRIME21 MOD sunglasses are part of a continuing journey for Blenders and Coach Prime. Football players at CU Athletics will be gifting these sunglasses to individuals undergoing treatment at UCHealth, a nonprofit healthcare institution that serves millions annually. This act of giving exemplifies the spirit of community and support that both organizations champion.

Coach Prime emphasized the purpose behind this partnership, stating, "When you put these shades on, you're reppin' strength, awareness, and a fight that hits close to home. These aren't just sunglasses… they're PERSONAL, they're POWERFUL, and they're a MOVEMENT."

The initiative isn’t just about financial contributions; it’s about raising awareness and encouraging dialogues around breast cancer prevention. Blenders’ founder, Chase Fisher, echoed this sentiment by stating, “At Blenders, we believe style means nothing if it doesn't stand for something.” He highlights the personal connection many have to breast cancer, making this cause even more vital.

To date, Blenders has contributed over $300,000 to Keep A Breast’s lifesaving initiatives. This latest campaign emphasizes the ongoing need for preventive measures and proactive health practices among individuals.

The design of the PRIME21 MOD sunglasses demonstrates a fresh artistic vision, featuring Coach Prime’s signature gold tone transformed into a refined rose gold accent. With polarized PureBlend™ lenses, these sunglasses combine functionality with an aesthetic appeal that resonates with both style and purpose.

The launch follows the successful debut of the Millenia DX style, also created in collaboration with Keep A Breast. This trend of impactful partnerships signals Blenders’ dedication to purpose-driven initiatives in the fashion and eyewear industry.

Shaney jo Darden, founder of Keep A Breast, expressed gratitude for the partnership, stating that the support of Blenders and Coach Prime allows them to reach individuals where they are, using products that resonate with them both personally and emotionally. Together, they are building a culture of empowerment around breast health.

The limited-edition PRIME21 MOD sunglasses will be available for $89 at BlendersEyewear.com and at local Blenders stores, ensuring accessibility for all who wish to support this significant cause. Additionally, social media platforms such as Instagram, Facebook, and TikTok will feature more about this initiative and its impact.

Final Thoughts

This powerful collaboration between Blenders Eyewear and Coach Prime stands as a commitment to not just offer stylish eyewear but to advocate for a vital cause impacting many lives. Engaging the community and raising awareness about breast cancer is not just a marketing strategy; it is a movement towards prevention and education, amplifying the voices and stories of those affected. Through this partnership, individuals can wear their sunglasses with pride, knowing they are part of a larger purpose and contributing to a significant cause.