Instacart Welcomes Chris Rogers as New Chief Executive Officer to Drive Growth

Instacart's New Era: Chris Rogers Appointed as CEO

Instacart, a leader in grocery technology across North America, made headlines today with the announcement of Chris Rogers as its new Chief Executive Officer, effective August 15. This significant leadership change intends to steer the company into its next growth phase, building upon its recent successes in the grocery industry.

Chris Rogers, who previously held the position of Chief Business Officer, brings over 20 years of diverse experience in consumer goods, technology, retail, and media. Since joining Instacart in 2019, he has successfully overseen all commercial operations, focusing on retailer relationships, partnership expansions, ad sales, and instilling growth-driven strategies across various departments.

Fidji Simo, the current CEO, remarked on the transition, highlighting how, under Rogers’ leadership, Instacart has evolved into a profitable, cutting-edge platform that reshapes how consumers interact with grocery shopping. “Chris embodies our vision, operational excellence, and a relentless customer-first approach,” Simo noted.

In response to his new role, Rogers expressed his excitement, stating, “Instacart is at the heart of how millions shop and eat, and I couldn't be more thrilled to lead this fantastic team.” His commitment centers on transforming grocery shopping and addressing everyday consumer needs through innovative technology and deep partnerships.

With Rogers at the helm, Instacart aims to further its mission of integrating technology into food shopping experiences, continually adapting to meet the evolving needs of families. Sequoia Capital Partner and Instacart Board Member, Ravi Gupta, emphasized the company’s strong team and mission-driven approach, confidently affirming that they will thrive under Rogers' leadership.

In praising outgoing CEO Fidji Simo for her transformative vision, Board member Lily Sarafan acknowledged her crucial contributions and the success of Instacart under her guidance.

Before joining Instacart, Rogers accumulated nearly 11 years at Apple as the Managing Director for Apple Canada. His strategic initiatives there propelled iPhone adoption rates and streamlined retail and carrier operations, reinforcing his proven track record in transforming organizations.

Rogers not only boasts experience in technology but also in nurturing relationships within the grocery retail space, beginning his career at Procter and Gamble. He has served on the board of Spins, a prominent insights provider for the natural and organic product sectors, and currently participates on the Advisory Board of the Ad Council, which focuses on public service campaigns.

As Instacart prepares for a future rich with both challenges and opportunities, Rogers’ extensive background in consumer technology, coupled with his dedication to enhancing user experience, positions him as a perfect fit to lead the company forward.

Instacart, operating through partnerships with over 1,800 retail banners, currently facilitates online shopping and delivery from nearly 100,000 stores. The platform’s capabilities allow for flexible earning opportunities for approximately 600,000 shoppers. Furthermore, through advancements such as Instacart Ads and Instacart Health, the company strives to connect brands with consumers while promoting nutrition security and healthy food choices.

With Rogers taking on the top executive role, there is palpable excitement surrounding the future innovations and strategic initiatives that will continue to define Instacart as a pioneering figure in grocery technology.