#United States #Customer Experience #Fountain Valley #Bluelink #Hyundai Rewards

Hyundai Launches a New Customer Rewards Program

In a significant move to elevate the ownership experience, Hyundai Motor America has introduced the new "Hyundai Rewards" program, which aims to provide benefits for both new and existing Hyundai owners. This initiative not only reinforces Hyundai’s commitment to customer satisfaction but also sets a foundation for interactive engagement with the brand. The rewards program offers enticing discounts on new vehicles and Bluelink™ services and is designed to be user-friendly, encouraging participation through various activities.

Overview of Hyundai Rewards

Hyundai Rewards is structured into three tiers: Silver, Gold, and Blue, with Blue representing the highest level of rewards. The program allows owners to unlock exclusive benefits as they engage in various activities related to their vehicles. It is free to join and can be accessed through the MyHyundai account, making it easy for users to start reaping rewards right away.

“What we’re aiming for with Hyundai Rewards is to enrich the ownership journey for our loyal customer base,” stated Michel Poirier, vice president of Aftersales and Customer Experience at Hyundai Motor America. "We understand that enhancing engagement and offering valuable rewards can make their experience more enjoyable."

How to Earn Rewards

Unlike typical rewards programs that rely on a points system, Hyundai Rewards incorporates a more straightforward approach. Customers are rewarded for activities they are likely already doing, such as:
- Purchasing or leasing a new or certified pre-owned Hyundai vehicle
- Completing scheduled maintenance appointments
- Participating in service campaigns or recalls
- Signing up for a Bluelink paid subscription
- Using Remote Services or the Digital Key feature

Upon completing designated activities, members automatically move up to the next available tier within the program. This approach promotes brand loyalty while ensuring a seamless transition through the reward levels.

Tier Levels and Rewards Breakdown

The rewards available through Hyundai Rewards are designed to cater to the diverse needs of Hyundai owners:


As customers engage more with their Hyundais, they not only earn valuable discounts but also enhance their overall experience. New members will start accruing Silver tier rewards immediately upon registration, while the opportunity to move up to Gold or Blue awaits as they perform additional activities.

Future Enhancements to the Program

Hyundai Motor America also plans to expand the program with additional rewards at the dealership and partner levels in the coming months. This approach underscores Hyundai’s commitment to continuously enhance customer engagement and satisfaction, fostering a community where owners feel valued and appreciated for their loyalty.

For those looking to take advantage of Hyundai Rewards, signing up is straightforward—just visit myrewards.hyundaiusa.com for more details.

About Hyundai Motor America

Hyundai Motor America is devoted to providing U.S. consumers with advanced and technology-rich vehicles, spanning cars, SUVs, and electric models. The company operates various significant facilities throughout the United States, contributing to local economies and reinforcing its commitment to the Progress for Humanity vision of Hyundai Motor Company. Alongside this new rewards program, Hyundai continues to innovate, ensuring its owner community remains engaged, satisfied, and rewarded for their loyalty. Visit www.hyundainews.com for further insights into Hyundai's initiatives and innovations.