TikTok Shop Insights
2025-07-01 03:04:37

Exploring TikTok Shop: Trends and Global Insights from the Webinar EC2.0

Exploring TikTok Shop: Trends and Global Insights



In a world where digital platforms are reshaping the marketplace, studio15, headquartered in Shibuya, Tokyo, is leading the charge with its upcoming free webinar titled EC2.0: How Will TikTok Shop Change Business? This event, set for July 10th at 1 PM, aims to delve into the dynamics of TikTok Shop and its impact on businesses, especially in Japan.

A New Era of E-commerce


As TikTok continues to rise in popularity, its shopping feature, TikTok Shop, is revolutionizing the e-commerce landscape. The webinar seeks to provide insights into how companies can leverage this platform effectively. The event will welcome prominent speakers from the industry, including Tomohiro Yamashita, co-representative of Nulnul, who will be advising studio15 on TikTok Shop strategies, Masahiro Takakura from TikTok for Business, and Koji Ito, COO of Huckleberry.

Webinar Details


Participants can look forward to a thoroughly informative session spanning 120 minutes, touching on topics such as:
  • - The evolution and success stories of TikTok Shop.
  • - Strategies for launching and operating a TikTok Shop.
  • - The integration of e-commerce platforms like Shopify with TikTok.

Event Details:
  • - Date: July 10th (Thursday)
  • - Time: 1:00 PM - 3:00 PM (Doors open at 12:50 PM)
  • - Location: Zoom (online)
  • - Cost: Free
  • - Registration: Sign up here

This is an excellent opportunity for businesses and agencies interested in setting up a TikTok Shop to gather valuable insights and strategies from experts in the field.

Meet the Advisors


Tomohiro Yamashita is a notable figure in this realm. Having recorded over 1.2 billion views on owned media in China, he is a pioneer in creating content for inbound tourists. He brings a wealth of knowledge on cross-border e-commerce and has extensive experience in marketing initiatives between Japan and China. His expertise in video content and e-commerce will be instrumental in guiding studio15's strategic approach.

Masahiro Takakura, serving as the Senior Manager for Global Business Solutions at TikTok for Business Japan, has a solid background in digital marketing and project management within several companies. His experience will greatly benefit participants looking to understand how to maximize the potential of TikTok as a business platform.

Koji Ito, COO of Huckleberry, comes with a rich background in internet solutions and e-commerce. His insights into web marketing will be invaluable as he discusses how businesses can thrive in the ever-evolving market landscape propelled by platforms like TikTok.

The Role of studio15


Since its establishment in January 2019, studio15 has flourished into a major player in the short video advertising and production sphere. With over 300 creators and 140 million total followers on social media, it supports a wide range of brands in their TikTok marketing campaign strategies. They've executed more than 600 projects focusing on short video content in the past year, indicating their impactful presence in the industry.

Their company ethos revolves around creating compelling content that resonates with the Z generation, exemplified by their hit short drama, which has garnered 400 million views.

With all these elements coming together, the EC2.0 webinar is set to be a landmark event for anyone considering entering the TikTok Shop space or looking to enhance their current strategies.

Don’t miss out on this unique opportunity to hear from leading experts and learn how TikTok Shop can help you evolve your business approach in a competitive marketplace.


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Topics Consumer Products & Retail)

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