LILY BROWN Unveils Stunning Anniversary Collection to Celebrate 15 Years

LILY BROWN Unveils Anniversary Edition Collection

To celebrate its 15th anniversary, the renowned women's fashion brand LILY BROWN, under the management of Mash Style Lab, is delighted to introduce the highly anticipated "Anniversary Edition" collection. This unique line, commemorating a remarkable journey in fashion, will be released nationwide on Wednesday, September 2, 2026, across all stores, the official online shop, and the MASH STORE app.

A Year of Celebratory Collections

The Anniversary Edition is designed to shine throughout the year, featuring four distinctive collections that each highlight different vintage themes. The first installment is a fantastic tribute to the elegance and sensuality of vintage lingerie, showcasing exquisite materials and intricate craftsmanship that define the brand’s signature style. The product line aims to replicate the delicate beauty and detailed craftsmanship synonymous with timeless vintage items, ensuring a perfect blend of past charm and contemporary elegance.

Highlights of the First Collection

The 1st Collection showcases an array of timeless pieces designed to evoke the sensual and graceful allure associated with vintage lingerie. Key items to look forward to include:

- Long Fur Coat - Priced at ¥46,200, this piece combines various lengths of faux fur, embodying a 1970s vintage vibe while integrating a modern lightness in its silhouette.

- Vintage Dress - Available for ¥39,930, this elegant dress accentuates lace cutting techniques and features exquisite vintage satin produced in Japan, providing a luxurious feel and a flowy drape for an air of sophistication.

- Vintage Romper - Offered at ¥23,980, this romper draws from vintage details, crafted from Japan-made vintage satin, ensuring a soft touch and graceful draping that enhances its high-quality appearance.

- French Lace Camisole Blouse - Retailing at ¥17,930, this piece mirrors the design of corset covers traditionally worn over corsets, using a cotton base paired with delicate French lace for a beautiful contrast.

- French Lace Blouse - For ¥24,970, this blouse features intricate lacework and charming trimmings reminiscent of antique styles, enhancing its vintage appeal with contemporary fabric choices.

- Round Body Tank Top - Priced at ¥13,970, the tank top draws inspiration from vintage lingerie, showcasing elegant detailing and a feminine silhouette, perfect for year-round styling.

- Lace Trim Henley Top - This tunic knit top costs ¥17,930 and boasts a soft wool blend construction and feminine lace trim that brings out vintage-like textures with a touch of modern comfort.

- Vintage Waffle Top & Pants - With prices starting at ¥7,480 for the top and ¥8,910 for the pants, these pieces recreate classic vintage waffle styles enhanced with playful patterns and perfect for stylish layering.

Launch Dates and Details

Customers can access the full product lineup and dedicated collection page starting August 28, 2026, at noon. The official online store and listings on USAGI ONLINE and through the MASH STORE app will provide early access to the collection. The grand release will occur on September 2, 2026, at noon, allowing fans of the brand to secure their favorite pieces.

The Anniversary Edition is more than just a collection; it represents a thoughtful blend of vintage charm with contemporary flair. LILY BROWN continues to honor its heritage while excitingly innovating for the future.

Where to Buy

- Official Website: LILY BROWN
- USAGI ONLINE: USAGI ONLINE
- MASH STORE App: Exclusively on smartphones.
- Other Platforms: ZOZOTOWN and Rakuten, as well as all LILY BROWN directly owned stores.

About LILY BROWN

With a vision centered on "Vintage Feature Dress," LILY BROWN integrates the intricate craftsmanship and unique designs of vintage fashion into its modern wardrobe. Celebrating the artistic history of fashion, the brand’s collections feature bold colors and visually captivating details, merging free-spirited style with sophistication.
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