Blokees Unveils Exciting Range of Building Block Figures at Spielwarenmesse 2025
In an exciting event held from January 28 to February 1, 2025, Nuremberg played host to the renowned Spielwarenmesse, one of the world's leading toy fairs. Here, the Chinese brand Blokees made a significant impact by showcasing a diverse array of building block figure sets featuring iconic characters like Ultraman, Transformers, Hero Infinity, Naruto, Saint Seiya, and Sesame Street.
With its signature orange logo, Blokees stood out among numerous exhibitors, particularly with its impressive Transformers collection aimed at various age groups. Another highlight from their display was the Sesame Street figures, making their debut in Singapore prior to this event. These new figures capture the distinct personalities of each character, complete with complementary accessories and gameplay elements, offering fans an entirely novel experience.
Blokees is not just delivering products; they are fostering community engagement through their Blokees Figures Creator (BFC) project. This initiative encourages fans worldwide to unleash their creativity and contribute ideas. A special feature at the event was the BFC Works Display Zone, which showcased modified figures of popular characters like Hero Infinity, Ultraman, and Transformers, highlighting their battle-worn states. This innovative approach creates new types of figures that resonate with collectors and enthusiasts alike.
As Blokees expands rapidly across the globe, the BFC community is set to become an international platform that connects players through engaging products and games. Currently holding licenses for over 50 famous characters, Blokees demonstrates robust capabilities in global cooperation concerning intellectual property and product development. This success is underpinned by their strong emphasis on research and development, leading to over 500 registered patents that ensure the uniqueness of their offerings.
Blokees adheres to a strategic vision of "universally appealing products, gradually increasing prices, and global promotion." Their global expansion has already seen orders flowing in from a diverse range of countries, including the USA, Southeast Asia, and Europe. On social media, they have garnered over a million supporters, proving their strong market presence.
At the Spielwarenmesse, Blokees showcased not only its innovative products but also its ambition to contribute to the growth of the global building block figures industry. Looking ahead, the company is committed to supporting the development of this sector in China and beyond, ensuring that imaginative play continues to thrive.
With its signature orange logo, Blokees stood out among numerous exhibitors, particularly with its impressive Transformers collection aimed at various age groups. Another highlight from their display was the Sesame Street figures, making their debut in Singapore prior to this event. These new figures capture the distinct personalities of each character, complete with complementary accessories and gameplay elements, offering fans an entirely novel experience.
Blokees is not just delivering products; they are fostering community engagement through their Blokees Figures Creator (BFC) project. This initiative encourages fans worldwide to unleash their creativity and contribute ideas. A special feature at the event was the BFC Works Display Zone, which showcased modified figures of popular characters like Hero Infinity, Ultraman, and Transformers, highlighting their battle-worn states. This innovative approach creates new types of figures that resonate with collectors and enthusiasts alike.
As Blokees expands rapidly across the globe, the BFC community is set to become an international platform that connects players through engaging products and games. Currently holding licenses for over 50 famous characters, Blokees demonstrates robust capabilities in global cooperation concerning intellectual property and product development. This success is underpinned by their strong emphasis on research and development, leading to over 500 registered patents that ensure the uniqueness of their offerings.
Blokees adheres to a strategic vision of "universally appealing products, gradually increasing prices, and global promotion." Their global expansion has already seen orders flowing in from a diverse range of countries, including the USA, Southeast Asia, and Europe. On social media, they have garnered over a million supporters, proving their strong market presence.
At the Spielwarenmesse, Blokees showcased not only its innovative products but also its ambition to contribute to the growth of the global building block figures industry. Looking ahead, the company is committed to supporting the development of this sector in China and beyond, ensuring that imaginative play continues to thrive.
Topics Consumer Products & Retail）
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