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Sinch Recognized as a Leader in IDC MarketScape CPaaS Evaluation

In an impressive feat reflecting its ongoing innovation and development, Sinch AB has recently been recognized as a Leader in the IDC MarketScape Worldwide Communications Platform-as-a-Service (CPaaS) 2025 Vendor Assessment. This acknowledgment marks the third occasion that the company has received such acclaim, showcasing its commitment to enhancing communication technology.

Sinch is renowned for its pioneering efforts in transforming the way businesses communicate through its advanced digital Customer Communications Cloud solution. With over 60 countries under its operational scope, Sinch combines global expertise with a deep understanding of local markets, ensuring that it provides reliable performance and exceptional service tailored to diverse business needs. The IDC MarketScape report emphasizes that the company effectively addresses various user group requirements, from the sophisticated API suites designed for developers to targeted solutions for marketing campaigns, customer engagement, identity verification, and customer service.

As businesses encounter rising customer expectations, increasingly sophisticated fraud threats, strict regulations, and the challenges posed by legacy technologies, Sinch is at the forefront of devising innovative solutions. Their platform integrates top-tier security features and fraud prevention tools, along with AI-driven capabilities that facilitate interactive conversational experiences. The company has built a superior global Super Network that guarantees high-quality and dependable communication services. This enables businesses, irrespective of size, to foster personalized and impactful interactions throughout all digital touchpoints.

Additionally, Sinch's ever-expanding ecosystem boasts over 500 strategic partnerships with prominent CRM solutions, collaboration platforms, contact centers, and customer data providers. Collaborators include industry leaders such as Adobe and SAP, emphasizing the depth of Sinch's capabilities in providing comprehensive communication services. Their focus on AI-generated product advancements covers various areas, including conversational AI, AI for knowledge bases, GenAI-supported marketing campaigns, fraud detection, and Rich Communication Services (RCS). Notably, since its inception, Sinch has emerged as a pioneer in RCS and has recently crossed the remarkable milestone of sending over 1 billion RCS messages, further accelerating its adoption rate in the communications domain.

Laurinda Pang, CEO of Sinch, expressed that the recognition from IDC MarketScape highlights their unwavering dedication to offering businesses scalable and dependable communication solutions. She reiterated the company's mission of enabling organizations to engage customers effectively, ensuring their safety, satisfaction, and ongoing relationship cultivation across every communication channel.

Courtney Munroe, Research Vice President for Worldwide Telecommunications Research at IDC, noted, "Sinch's extensive global reach and comprehensive service portfolio present a compelling choice for enterprises seeking a CPaaS partner. Their solutions are especially vital for organizations navigating complex regulatory landscapes in significant markets like Europe, the United States, Brazil, and India."

In a rapidly evolving digital landscape, businesses rely on partners like Sinch to implement effective communication strategies that not only meet current needs but also anticipate future challenges. For more information about how Sinch can enhance your business communication strategy and to explore their innovative offerings, visit Sinch's website.