Avoiding the Pitfalls of Skill Supremacy: Inner Branding Strategies for Leaders

Overview of the Seminar

On October 7, 2025, Imajina, a leading firm in corporate branding, will host a free seminar in Tokyo targeting executives. The event, titled "Inner Branding Study Session for Executives," aims to address a growing yet invisible crisis in Japanese organizations: the lack of essential values and principles among new employees. As young workers enter the workforce without opportunities to learn gratitude and respect for others, they often lack a solid foundation of values critical for workplace success.

This seminar will shed light on the need for executives to transition from viewing corporate philosophy merely as a slogan to recognizing it as a vital guiding principle for moral education. It is crucial to instill in employees the question of "how to work and live" effectively. Without this guidance, young talent may become disruptive forces rather than contributors to organizational synergy.

Imajina is committed to providing systematic methods for embedding corporate philosophy into daily practices, aiding in the development of a strong human resource foundation. This initiative emphasizes not just proclaiming a corporate philosophy but ensuring that employees embody these principles, leading to tangible results.

The Critical Importance of Philosophy in Business

Neglecting philosophical education is akin to sending a ship into rough seas without a compass, risking the loss of potential organizational capabilities. The insights shared in this seminar are particularly relevant for executives facing any of the following challenges:

- Difficulty retaining employees who resonate with corporate values.
- A desire to convey consistent corporate messages to foster behavioral change in staff.
- Aiming to cultivate management personnel who inspire and lead their teams positively.
- An ambition to nurture employees with greater initiative.

Seminar Details

- Date: October 7, 2025 (Tuesday)
- Time: 10:00 AM - 11:30 AM (doors open at 9:45 AM)
- Location: Tokyo Convention Hall, Conference Room I B & C, 3-1-1 Kyobashi, Chuo City, Tokyo, 104-0031. The venue is directly accessible from Exit 3 of Kyobashi Station on the Tokyo Metro Ginza Line.
- Cost: Free
- Instructor: Yosuki Sekino, President of Imajina
- Registration: Imajina Seminar Entry

About the Speaker

Yosuki Sekino, founder and president of Imajina, moved to the United States at the age of 15 and established Imajina in New York at 26. During his overseas experience, he recognized the importance of companies that excel in employee education and evoke a sense of belonging among their workforce. Since relocating to Japan in 2006, he has guided over 3,000 companies in employee development and the integration of corporate philosophy. As an advocate for employee engagement, he has also published books, with a popular series surpassing 560,000 copies sold.

About Imajina

Imajina specializes in corporate support focused on philosophical branding. The company prioritizes the role of management in shaping organizational culture and invests in programs that enhance management competencies.