Revitalizing Summer with Miso: The New Heatstroke Prevention Set

Miso Brewery Tokubei, established over 150 years ago, has launched a new product designed to help people cope with the extreme heat of Japanese summers — the Heatstroke Prevention Set. As record temperatures become the norm across the country, protecting employees from heat-related illnesses is a pressing concern for businesses and individuals alike. With heatstroke prevention now mandated under labor safety regulations, ensuring well-being during the hot summer months is more essential than ever.

This new set expertly combines the company's long-established knowledge in miso selection with the power of fermentation. The Miso Brewery Tokubei seeks to contribute to modern challenges with the traditional wisdom of Japanese dietary habits that promote health and vitality. The focus lies on efficiently replenishing essential electrolytes and minerals often lost through sweating, while also enhancing summer dining experiences with delightful flavors. Each component of the set has been carefully selected by certified Miso Sommeliers to ensure quality and appeal.

The Summer Salt Charge Miso Selection is designed to provide nutritious and tasty options for maintaining health without burdening the body during the summer heat. Additionally, the selection is perfect for making summer miso dishes, adding a vibrant touch to the meals enjoyed over the season.

To increase awareness of their new offerings, Miso Brewery Tokubei is launching a social media giveaway campaign. For more details on the giveaway, interested individuals can click the link available on their platforms, with a deadline set for July 30, 2025.

Product Overview

- Product Name: Heatstroke Prevention Set
- Contents: Includes Sendai Miso (100g), Echigo Miso (100g), Tsugaru Miso (100g), Monzen Miso Candy (1 bag), Haccho Miso Powder (2g x 5 bags)
- Price: 1,620 yen (tax included)
- Availability: Official online store of Miso Brewery Tokubei (Online Store).

Features and Development Background

In light of the increasing regulatory obligations for heatstroke prevention in the workplace, ensuring employee health has become paramount. Additionally, shifts in lifestyle due to remote work have sparked concerns about disrupted eating habits among individuals.

Miso Brewery Tokubei utilizes over a century of expertise and the knowledge of Miso Sommeliers to promote the concept of heatstroke prevention through summer dining. This product selection prioritizes the efficient replenishment of minerals and salts lost through sweating. The focus is also on making meals enjoyable, even during the hot months when appetites may decline. Each miso and related item has been chosen for its flavorful compatibility with seasonal ingredients.

About Miso Brewery Tokubei

Established in 1871, Miso Brewery Tokubei remains dedicated to preserving traditional Japanese cuisine through meticulous attention to the quality of their miso. Located in Saitama, near Tokyo — a prime location known for its high-quality water — the company began as a regional miso producer. Over time, the business evolved, responding to market demands by shifting to a wholesaling approach in the mid-20th century while still emphasizing authentic taste and quality.

One distinct feature is the innovative “weigh-as-you-go” system, allowing customers to purchase miso in minimal quantities starting from just 100g. This makes it convenient for those who wish to sample different types without waste, while also catering to modern consumer preferences.

Miso Sommeliers at Tokubei carefully select each type of miso, sharing insights about flavor, salinity, and recommended uses, ensuring customers make informed selections.

Future Outlook

Tokubei aims to bolster the health of individuals through food, aligning with their longtime mission. By promoting traditional miso products like the Heatstroke Prevention Set, they aspire to enhance summer wellness and widely spread the wisdom and power inherent in Japanese culinary culture.

Company Overview

- Company Name: Tanaka Tokubei & Co., Ltd.
- Headquarters: 1-11-2 Suehiro, Kawaguchi City, Saitama Prefecture 332-0006, Japan
- CEO: Tokubei Tanaka
- Business Activity: Wholesale and retail of famous miso, soy sauce, salt, and other food products
- Established: May 1871
- Website: Miso Tokubei
- X (Twitter): Tokubei X
- Instagram: Miso Instagram