Sora Jiro and Hello Kitty Team Up for Energy-efficient Homes in New Summer CM

A Unique Collaboration for a Greener Future

In a delightful new summer campaign, Tokyo's iconic weather character, Sora Jiro, collaborates with the beloved Sanrio character, Hello Kitty. This partnership marks a significant step in promoting environmentally-friendly living through energy-efficient homes. The campaign, which kicks off on August 11, 2025, aims to raise awareness about sustainable living solutions while appealing to both children and adults alike.

Tokyo is on a journey toward achieving zero emissions by 2050, focusing on enhancing the energy efficiency of residential buildings and increasing the utilization of renewable energy. A new initiative, the "Building Environmental Report System," was launched this fiscal year to encourage a greater interest in high-performance homes. These residences not only benefit the environment but also help reduce utility bills, providing a comfortable living space year-round.

The summer commercial features two engaging segments: 1) "A Cool Home in Summer with Insulation" and 2) "Economic and Disaster Resilience Benefits of Solar Panels in Summer." Both segments offer viewers valuable insights into the environmental performance of residential buildings.

Highlights of the Commercial

1. Sora Jiro and Hello Kitty: A Cool Home in Summer with Insulation
This segment emphasizes the importance of insulation materials and double-glazed windows in enhancing a home's energy savings and comfort. The visuals are bright and playful, perfectly capturing the essence of a joyful summer while subtly educating viewers about energy efficiency.

2. Sora Jiro and Hello Kitty: Economic Benefits of Solar Energy in Summer
In this segment, Sora Jiro explains the economic advantages and disaster resilience associated with solar panels. Hello Kitty joins in, promoting the significance of a comfortable lifestyle in an engaging and relatable way.

Where to Watch

The summer commercial will air on television, as well as on the free video streaming service TVer, and will be displayed on outdoor advertisements throughout Tokyo. Moreover, the commercials will be available on the Tokyo Environmental Bureau's YouTube channel, providing easy access to the engaging content.

Future Plans

Following the summer campaign, a winter edition is in the works, ensuring that the message of eco-friendly living continues year-round. The overarching goal remains the same: to inspire the public to consider high-performance housing as a viable option for a sustainable lifestyle.

Benefits of Living in Eco-friendly Homes

Living in environmentally-friendly homes contributes to achieving a "comfortable life." Improving home performance in energy efficiency not only supports the environment but also leads to healthier living conditions. The collaboration between Sora Jiro and Hello Kitty is a charming call to action for all residents to embrace sustainable living practices.

Meet the Characters

Sora Jiro is a charming little weather monster born from the realm above the clouds, dedicated to making weather enjoyable for everyone. His special talent lies in his exciting spinning jumps, and he loves to observe and understand the atmosphere.

Hello Kitty, on the other hand, hails from the outskirts of London, exuding brightness and kindness. With aspirations of becoming a pianist or a poet, she captures the hearts of many with her cheerful personality.

Together, they remind us of the importance of making eco-conscious choices in our daily lives.

Conclusion

As we move towards a more sustainable future, the efforts by Tokyo's Environmental Bureau, complemented by entertaining collaborations like that of Sora Jiro and Hello Kitty, play a vital role in educating and inspiring communities. So, be sure to catch the commercials and join the movement towards energy-efficient living!

For more details, check out the special site: HELLO! Energy-efficient Home.