Marugame Seimen's Summer Delights: New Cold Udon Dishes Set Sales Records

Marugame Seimen's New Summer Sensations

In the bustling heart of Shibuya, Tokyo, Marugame Seimen has introduced two popular summer dishes: the Onioroshi Buta Shabu Bukkake Udon and the Hiyashi Mentaiko Cream Udon. These flavorful and refreshing meals have made waves in the culinary landscape, with 680,000 servings of the former and 80,000 servings of the latter sold since their respective launches.

Freshly Made Udon Experience

At Marugame Seimen, every location functions as a unique udon-making factory, using 100% Hokkaido wheat flour combined with water and salt to create homemade noodles. Each udon is prepared fresh—cooked to perfection and chilled to guarantee a delicate texture and firm bite. This summer, the restaurant's cold udon options cater perfectly to the rising temperatures, enabling customers to enjoy a cool and satisfying meal that invigorates yet calms the appetite.

Culinary Recognition

The two summer dishes gained recognition when they received unanimous approval from a panel of elite chefs during the recent episode of TBS's Job Tune aired on July 4, 2026. The judges praised the Onioroshi Buta Shabu Bukkake Udon, with comments highlighting the excellence of the pork shabu, while the Hiyashi Mentaiko Cream Udon was described as the pinnacle of cold noodles. This acclaim serves as a testament to the quality and impact of the flavors these dishes bring to tables across Japan.

To commemorate this achievement, Marugame Seimen has released developer interviews that delve into the inspiration and dedication behind these celebrated dishes. You can read more about it here.

Special Coupons for Customers

As part of the celebration, customers can enjoy special coupons via the official Marugame Seimen app, granting discounts on the Onioroshi Buta Shabu Bukkake Udon and Hiyashi Mentaiko Cream Udon until July 12, 2026.

Indulge in the Deliciousness of Onioroshi Buta Shabu Bukkake Udon

The Onioroshi Buta Shabu Bukkake Udon presents tender pork shabu immersed in a special broth that emphasizes flavor, accompanied by silky eggplant marinated for an enhanced taste experience. Combining the cold udon with the pork and a refreshing grated radish creates a delectable fusion of textures and flavors. Available in three sizes: 860 yen (Regular), 1,050 yen (Large), and 1,240 yen (Extra Large), it remains a go-to choice for those seeking a satisfying yet light meal.

Cooling Off with Hiyashi Mentaiko Cream Udon

On the other hand, the Hiyashi Mentaiko Cream Udon is distinguished by its chilled creamy broth, enriched with four types of cheese and a hint of ginger for refreshing zest. The combination of chewy udon noodles, spicy mentaiko, and aromatic shiso leaves makes for a perfectly balanced meal that is sure to please any palate. Priced at 690 yen (Regular), 880 yen (Large), and 1,070 yen (Extra Large), this dish keeps customers coming back for more.