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Data Axle Launches Revolutionary ProfileFuse™

In an era defined by rapid digital transformation, businesses are continually looking for innovative solutions to forge stronger connections with consumers. Today, Data Axle, a frontrunner in the realm of data solutions, unveiled its latest offering: ProfileFuse™, a cutting-edge tool designed to bridge the gap between business and consumer identities effectively.

What is ProfileFuse™?

ProfileFuse™ is not just an upgrade; it represents the next evolution in Data Axle's commitment to connecting companies with their audiences. This new platform builds on the foundation of the B2C Link dataset, which has been instrumental in enhancing how businesses understand their customers. ProfileFuse™ amalgamates Data Axle’s proprietary data and AI-driven identity resolution, enabling brands to achieve deeper insights and scalable audience activations.

With over 100 million unique, high-confidence linkages, ProfileFuse™ provides brands with unparalleled precision. By linking business contacts with consumer identities—and vice versa—companies can better tailor their engagement strategies to meet specific needs and preferences.

The Need for Integrated Identity Solutions

As the line between consumer and business interactions blurs, understanding customers requires a holistic view. According to recent surveys conducted by Data Axle, 72% of consumers express a desire for brands that deliver relevant experiences based on their entire identity, not just their consumer profile. However, strikingly, less than 40% of marketers utilize psychographic data in their strategies. This gap presents a significant opportunity for businesses to humanize their marketing approaches and create more connected experiences.

Insights from Data Axle Leadership

Andy Frawley, the CEO of Data Axle, articulated the essence of ProfileFuse™, stating, "True customer insight comes from connecting the dots between who someone is as a consumer and who they are professionally. ProfileFuse enables that connection, helping brands synchronize their data, messaging, and activation across both identities." This sentiment underscores the necessity for brands to realize that consumers are not merely transactional entities but multifaceted individuals deserving of personalized engagement.

The Distinction of Data Axle

Research from Forrester highlights Data Axle's unique position in the marketplace as a provider of both B2B and B2C data. This dual capability allows Data Axle to utilize historical data and real-time insights to maintain and refresh identity connections effortlessly. As businesses gather new signals, ProfileFuse™ continually refines and enhances these linkages, ensuring that brands can respond to changing consumer behaviors effectively.

Versatility and Deployment Options

Beyond its powerful capabilities, ProfileFuse™ offers flexibility for organizations of all sizes—from local businesses to global enterprises. It supports various deployment options, allowing teams to transition seamlessly from insights to execution. Brands can access ProfileFuse™ either as licensed datasets or as a foundational technology embedded in their systems.

This solution integrates with Data Axle's Audience360®, which enables companies to activate customized data foundations directly within major marketing and cloud ecosystems, including Snowflake, Google Cloud, and Salesforce. This integration empowers brands to optimize their audience targeting more effectively.

Benefits of ProfileFuse™

Adopting ProfileFuse™ unlocks numerous advantages for brands:

• - Enhanced Audience Reach: Improved identity linkages enable brands to extend their engagement strategies comprehensively.
• - Optimal Lead Conversion: More targeted marketing efforts lead to higher conversion rates.
• - Omnichannel Retargeting: A robust platform for retargeting strategies allows a more tailored approach in various channels.
• - Stronger Account-Based Marketing: Expanding personal touchpoints enhances relationships with potential high-value clients.
• - Enriched CRM Systems: Adding identity markers enriches customer relationship management efforts.
• - Privacy-First Approach: Prioritizes customer compliance and trust when navigating identity resolution.

Conclusion

ProfileFuse™ represents a significant leap forward in the integration of business and consumer identities. For brands aiming to navigate the complexities of modern engagement, this solution offers a comprehensive and nuanced approach, fostering relationships that are both meaningful and effective. To discover how ProfileFuse™ can supercharge your data-driven strategies, visit Data Axle’s website.

About Data Axle: Established for over fifty years, Data Axle remains committed to connecting companies and people through innovative data solutions, empowering businesses to thrive in competitive marketplaces. Learn more about our services by visiting our website.