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CRONOS and Masato: A Stylish Collection of Functional Wear

The renowned brand, CRONOS, under Worldfit Inc., headquartered in Shibuya, Tokyo, has announced an exciting collaboration with its ambassador, Masato. This special collection, characterized by its minimal yet stylish designs, will be available starting August 13.

Masato himself was heavily involved in the design process, ensuring that practicality and aesthetic appeal were perfectly balanced across three unique products. He stated, "The main focus was on the shape, particularly around the shoulders. I wanted the silhouette to look its best, avoiding anything too tight. The mesh parts feature a double layer, making the clothing suitable for workouts while ensuring it can also be worn casually without feeling out of place. This balance was essential."

His insights into training, shaped by years of experience, resonate throughout each piece. For Masato, training is just as integral to daily life as eating or sleeping, emphasizing the idea that persistence in training is key. "Many newcomers feel like giving up within the first couple of months. I encourage them to push through that period. If you can stick with it for three months, it’s easier to carry on for a year, and then even longer," he shared.

This collection encapsulates the philosophy of CRONOS and Masato, creating activewear that not only performs excellently but also embodies the idea of beauty through functionality. For showcase and further details, the items are available for viewing on the CRONOS Official Instagram and their Online Store, which also features an interview with Masato.

Featured Products

CRONOS × MASATO MESH LAYERED TANK TOP

• - Price: ¥12,100 (tax included)
• - Colors: White / Black
• - Sizes: S / M / L / XL / XXL

This high-performance wear emphasizes the importance of shape, particularly around the shoulders. The design shows well-defined structural beauty with the CRONOS logo subtly visible beneath the layered mesh. Built with cooling polyester, it's ready for intense workouts.

CRONOS × MASATO MESH LAYERED TEE

• - Price: ¥15,400 (tax included)
• - Colors: White / Black
• - Sizes: S / M / L / XL / XXL

A cutting-edge training T-shirt that blends functionality with style, this piece features the iconic “C” logo on the front, while the back showcases striking CRONOS branding in a layered mesh design.

CRONOS × MASATO MESH PANEL LOGO SHORTS

• - Price: ¥16,500 (tax included)
• - Colors: White / Black
• - Sizes: S / M / L / XL / XXL

These shorts illustrate the practical insights of Masato combined with the elegance of CRONOS. Mesh detailing on the sides allows the logo to appear dynamically with movement, crafted from lightweight cooling fabric that enhances comfort and sophistication.

ABOUT CRONOS

At the forefront of modern design, CRONOS embodies the perfect blend of style and functionality. With high-quality materials, the brand is devoted to creating apparel that supports both hardcore training and daily activities. Notably, CRONOS also introduces a golf line named “CRONOS BLACK,” featuring high stretch and superior sewing techniques, directed by celebrity Yuuji.

CRONOS has permanent stores in various locations, including Omotesando, Tachikawa, Yokohama, and in GINZA SIX. New openings are planned for locations like Umeda and Kagoshima in 2025.

For more information, check out the CRONOS Official Online Store and follow them on Instagram.